Social media use claimed by political scientist influenced low integrity level of political participation among young people but aligning political movements with media literacy competency reported develop civic engagement from civic knowledge and drive to democracy participatory. It is essential for young people actively engage in political activities having media literacy competency in developing effective communicator. To test the value of integrity, a model of media literacy competency was tested among 388 students from four Higher Education Institutions in Melaka namely Universiti Teknologi MARA (UiTM) Melaka Branch, Universiti Teknikal Malaysia, Melaka, Multimedia University, (MMU) Melaka and Kolej Islam Universiti Melaka (KUIM). New media literacy scale instruments are developed from digital significance modeling and media literacy models to test the integrity of young people through Validation Factor Analysis (CFA) and the establishment of the CFA Model of Media Literacy Scale. Findings show that multi-dimensional model of media literacy has achieved good matching accuracy and achieves convergence validity based on significant relationship variables. This scale also achieves discriminatory and predictive validity that supports the Malay version of psychometric features. This study directly contributes to the formation of media literacy scales and understanding of new media literacy that is important for the community, government and media practitioners in interpreting and understanding.
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In-Text Citation: (Hassan et al., 2020)
To Cite this Article: Hassan, M. S., Allam, S. N. S., Azim, A. M. M., Mahbob, M. H., & Daud, M. A. (2020). Measuring the Integrity of Young People Political Participation: Psychometric Analysis of Media Literacy. International Journal of Academic Research in Business and Social Sciences, 10(2), 12–33.
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