The adverse impacts of COVID-19 towards the performance of the business sector have forced companies around the globe to realise the importance of digitalisation in business strategic planning. Subsequently, sustaining bottom-line has become a major driving factor for companies to integrate digitalisation into business operations in addressing and overcoming negative effects of COVID-19 especially on key financial matters such as company's sales and expenses. To date, there is a dearth of studies that measure to what extent consumer product and service companies have applied digitalisation. Therefore, using a content analysis of selected companies’ disclosures in their annual reports, this present study aimed to assess how much Malaysian public listed companies from consumer product and service sectors have embraced digitalisation. The assessment of those disclosures was done using the Business Process Management (BPM) Model involving two dimensions: ordinary and dynamic capabilities. The findings suggest that the application of digitalisation was much higher after the COVID-19 pandemic. The present study is crucial and relevant as it does not only substantiate existing literature related to digitalisation, but it also provides the latest insights and evidence of the digitalisation activities among consumer product and service companies in Malaysia. This study also signifies the importance of digitalisation to address the impacts of disruptions to the global economy.
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In-Text Citation: (Ibrahim et al., 2022)
To Cite this Article: Ibrahim, M. T., Ibrahim, S. N. S., & Shamsudin, A. (2022). The Assessment of Digitalisation Among Malaysian Public Listed Companies in Consumer Product and Services Industries Using Business Process Management in the Pre- and Post-COVID-19 Situations. International Journal of Academic Research in Business and Social Sciences, 12(12), 510– 523.
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