International Journal of Academic Research in Business and Social Sciences

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Hedonism Culture and the Effects on Academic Performance of Universiti Teknologi MARA (UiTM) Student

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One of the harmful trends that managed to penetrate Muslim society is the culture of hedonism. Hedonism, once a fashion, is now a way of life in contemporary culture. This has come to represent the core of people who only care about pleasure and do not care about the purpose of their existence. Those who enter the hedonistic realm are only deified by lust. They also fail to fulfil their obligations to their families and communities. The impact of the hedonistic culture on the University of Technology MARA (UiTM) students' academic success is discussed in this study. This study aims to determine the level of hedonistic culture knowledge among UiTM students, pinpoint the prevalent hedonistic cultural manifestations among them, and examine the effects of hedonistic culture diffusion on their academic performance. The Google Form platform was used to disseminate questionnaires to collect responses to those questions. Students from the Foundation, Pre-Higher Education, Diploma, and Bachelor's programmes at all UiTM campuses make up the 848 responders in total. The study's findings indicate that students are aware of hedonistic society and its manifestation. Despite their hedonistic actions, they maintain control.
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