Chilli (Capsicum annum L.) is an important vegetable crop in Malaysia and cultivated commercially in fertigation system. By developing smart farming technology by using fertigation technique, it will improve productivity and yield quality, solve challenges such as climate change, labor shortages due to difficulty regenerating crops, and increase resource efficiency. The adoption of new technology in chilli cultivation is the most important phase for integrating new system into the traditional system in farm. The objective of this study is to assess the important critical success factors that influence the implementation of chilli fertigation system among farmers in Pahang, Malaysia. Based on the extensive literature review, this study has constructed a conceptual framework based on a knowledge and awareness factor, economy factor and market information factor as the key of antecedents. The framework was developed based on previous studies that were identified as critical success factors which are knowledge and awareness factor, economy factor and market information factor. A study was carried out on a sample of 92 respondents who have adopted this fertigation system from Jabatan Pertanian Negeri Pahang. A survey instrument including 19 measurement items was designed to identify the level of implementation in chilli fertigation system context. Descriptive statistical analysis and reliability analysis were used to analyse the data using SPSS software. The ?ndings indicate that economy factor is the most important critical success factor, followed by market information factor and knowledge and awareness factor. This study makes a new contribution to fertigation system successful implementation. This study also provides an important information for decision-makers involved in fertigation system and provides useful reference for future researchers in this research area. As well as being more environmentally friendly than conventional methods, this technique also conforms to the current national agriculture agenda and adheres to the practice of sustainable agriculture development.
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