Understanding the safety concerns of e-hailing passengers is of utmost importance for both operators and regulatory bodies. By prioritizing passengers' safety concerns, operators can enhance the quality of their services, thereby ensuring a safer and more secure experience for all passengers. Additionally, regulatory bodies can utilize this insight to monitor e-hailing operations more effectively, ensuring compliance with safety standards and regulations. The study methods start with the literature that identified critical concerns that include personal data privacy, driver conduct, sexual harassment, safety tracking, and vehicle safety. This study employed a quantitative approach to data collection, targeting university students aged 19 to 30. Pairwise ranking collected through questionnaires was analyzed using a three-level Analytical Hierarchy Process (AHP) technique. Findings revealed that sexual harassment ranked as the top concern, followed by the preference for "female for female" driver-to-passenger features to counter sexual harassment and the importance of effective real-time tracking with GPS for location monitoring. The study's findings underscore the necessity for the industry to collectively address passenger safety concerns. Future work will allow transport planners and regulatory bodies to utilize these findings to develop and enforce effective policies aimed at monitoring and improving the safety standards of e-hailing operators. Ultimately, by addressing passengers' priority concerns, both operators and regulatory bodies can collaborate to create a safer environment for everyone involved in e-hailing services.
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