The authentic rural lifestyle that draws visitors to homestays is in danger of being eroded as cities encroach on more and more rural regions. How much of an impact has urbanization had on Nanchang's homestay sector is the primary research question. As resources change, the allure of homestays may change as well, and this study examines how rural and urban areas are evolving in relation to one another. The study also explores how this change would affect the postmodern values promoted by homestays, the local economy, and the tourism sector. Thorough fieldwork, interviews with homestay hosts and guests, observational data collecting, exploratory and descriptive research approaches, and a pilot study round out the research process. The study is set in perspective by a thorough literature review. Naturalistic design principles have a favorable impact on sustainable tourism growth in rural Nanchang, according to the data. Homestays that include naturalistic aspects command a premium price since travelers greatly value contacts with nature. In keeping with environmental objectives, these design solutions lessen the negative effects on the environment without sacrificing cultural authenticity. The fast growth of the homestay sector in rural Nanchang, China, and how it may affect ecotourism is the subject of this study.
Badria, N., Sukoharsono, E. G., & Purwanti, L. (2021). Business sustainability and pentuple bottom line: Building the hierarchical pyramid of the pentuple bottom line. International Journal of Research in Business and Social Science (2147-4478), 10(3), 123-131.
Das, S. (2019). Assembling Diversity: Conservation, Ethnopolitics and Bio-Cultural Recognition on the Himalayan Frontier.
Fang, S., Ou, K., Xiong, J., Teng, R., Han, L., Zhou, X., & Ma, H. (2023). The coupling coordination between rural public services and rural tourism and its causative factors: The case study of southwestern China. Plos one, 18(8), e0290392.
Ghaderi, Z., Butler, R., & Béal, L. (2022). Exploring home-based accommodation operators' responses to Covid-19: Implications of untact hospitality adoption. Tourism Management Perspectives, 43, 100979.
Lehto, X., Davari, D., & Park, S. (2020). Transforming the guest–host relationship: A convivial tourism approach. International Journal of Tourism Cities, 6(4), 1069-1088.
Li, J. (2023a). Multi-dimensional Collaborative Governance of Urban Sharing Platforms. Springer Nature.
Li, J. (2023b). An Overview of the Development of Sharing Platforms and Urban Construction in China and Other Countries. Multi-dimensional Collaborative Governance of Urban Sharing Platforms, 35-66.
Ma, W., de Jong, M., Hoppe, T., & de Bruijne, M. (2021). From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities. Cities, 116, 103269.
Paw?owska-Legwand, A., & Matoga, ?. (2021). Disconnect from the digital world to reconnect with the real life: An analysis of the potential for development of unplugged tourism on the example of Poland. Tourism Planning & Development, 18(6), 649-672.
Poru?iu, A., Tirpe, O. P., Oroian, C., Mihai, V. C., Chiciudean, G. O., Chiciudean, D. I., & Poru?iu, C. (2021). Analysis on tourists’ preferences for rural tourism destinations in Romania. Societies, 11(3), 92.
Powers, L. K. (2023). Labors of Love: Interspecies Working Relationships in Nineteenth-Century French Art and Literature University of Colorado at Boulder].
Rickly, J. M. (2022). A review of authenticity research in tourism: Launching the Annals of Tourism Research Curated Collection on authenticity. Annals of Tourism Research, 92, 103349.
Rogers, B., da Cruz, N. F., Ripa, F., & Hamilton-Jones, I. (2023). Prosperity Beyond Growth: An Emerging Agenda for European Cities. Journal of City Climate Policy and Economy.
Xie, J. (2020). The economic determinants of tourism seasonality: A case study of the Norwegian tourism industry. Cogent business & management, 7(1), 1732111.
