Understanding the factors that influence consumers' payment choices is crucial for the advancement of e-commerce and digital transactions. This research investigates the correlation between perceived ease of use, perceived usefulness, perceived credibility, and self-efficacy in shaping these decisions, shedding light on pivotal aspects of consumer behavior in the digital landscape. A comprehensive investigation was conducted with the participation of 250 Malaysians through an online questionnaire hosted on Google Forms using judgemental sampling technique. The findings underscore a significant positive relationship between perceived ease of use, perceived usefulness, perceived credibility, and self-efficacy, exerting considerable influence on the adoption of e-wallets among Malaysian consumers. The study illuminates the substantial contribution of these factors to the wider acceptance of e-payment systems and the standardization of e-commerce system architecture. By delving into consumer self-efficacy and information confidentiality, this research enriches understanding across various dimensions of e-commerce, offering valuable insights for businesses operating in the digital realm. Future research endeavors could explore additional facets of consumer behavior in the e-commerce landscape. Investigating the evolving dynamics of digital transactions, analyzing emerging payment technologies, and delving deeper into the interplay between consumer preferences and technological advancements could provide further insights into optimizing strategies for online businesses.
Al-Maroof, R. A. S., & Al-Emran, M. (2018). Students acceptance of google classroom: An exploratory study using PLS-SEM approach. International Journal of Emerging Technologies in Learning (Online), 13(6), 112. https://doi.org/10.3991/ijet.v13i06.8275
Alalwan, A. A., Dwivedi, Y. K., Rana, N. P., & Williams, M. D. (2016). Consumer adoption of mobile banking in Jordan: Examining the role of usefulness, ease of use, perceived risk and self-efficacy. Journal of Enterprise Information Management, 29(1), 118-139. https://doi.org/10.1108/JEIM-04-2015-0035
Astari, A., Yasa, N., Sukaatmadja, I., & Giantari, I. G. A. K. (2022). Integration of technology acceptance model (TAM) and theory of planned behavior (TPB): An e-wallet behavior with fear of COVID-19 as a moderator variable. International Journal of Data and Network Science, 6(4), 1427-1436. https://doi.org/10.5267/j.ijdns.2022.5.008
Aydin, G. (2016). Adoption of mobile payment systems: a study on mobile wallets. Pressacademia, 5(1), 73–73. https://doi.org/10.17261/pressacademia.2016116555
Azman, Hartini & Yi, Tan & Bakri, Mohammed. (2020). The Factors that Affecting Consumer Intention to Utilize the Electronic Payment System in Malaysia. Journal of Technology Management and Technopreneurship. 8. 129-138.
https://jtmt.utem.edu.my/jtmt/article/view/6027
Baganzi, R., & Lau, A. K. W. (2017). Examining Trust and Risk in Mobile Money Acceptance in Uganda. Sustainability, 9(12), 2233. https://doi.org/10.3390/su9122233
Chan, K. L., Leong, C. M., & Yiong, B. L. C. (2020). Sharing economy through e-wallet: Understanding the determinants of user intention in Malaysia. Journal of Marketing Advances and Practices, 2(2), 1-18. https://jmaap.org/wp-content/uploads/2020/03/Sharing-Economy-through-E-Wallet-Understanding-the-Determinants-of-User-Intention-in-Malaysia.pdf
Chaveesuk, S., Khalid, B., & Chaiyasoonthorn, W. (2022). Continuance Intention to Use Digital Payments in Mitigating The Spread of COVID-19 Virus. International Journal of Data and Network Science, 6(2), 527-536. https://doi.org/10.5267/j.ijdns.2021.12.001
Che Nawi, N., Mamun, A. A., Hayat, N., & Seduram, L. (2022). Promoting Sustainable Financial Services Through the Adoption of eWallet Among Malaysian Working Adults. SAGE Open, 12(1). https://doi.org/10.1177/21582440211071107
Chuah, S. C., Stella, S. C., Trey, J. G., & Ivey, Z. L. (2019). Consumers’ adoption of mobile payment: Comparison between China and Malaysia. Advances in Business Research International Journal, 5(2), 43-50. https://doi.org/10.24191/abrij.v5i2.9980
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-340.
https://doi.org/10.2307/249008
Dube, A., & Helkkula, A. (2015). Service experiences beyond the direct use: indirect customer use experiences of smartphone apps. Journal of Service Management, 26(2), 224–248. https://doi.org/ 10.1108/josm-11-2014-0308
Flavian, C., Guinaliu, M., & Lu, Y. (2020). Mobile payments adoption – introducing mindfulness to better understand consumer behavior. International Journal of Bank Marketing, 38(7), 1575-1599. https://doi.org/10.1108/ijbm-01-2020-0039
Gbongli, K., Xu, Y., & Amedjonekou, K. M. (2019). Extended Technology Acceptance Model to Predict Mobile-Based Money Acceptance and Sustainability: A Multi-Analytical Structural Equation Modeling and Neural Network Approach. Sustainability, 11(13), 3639. https://doi.org/10.3390/su11133639
Gupta, K. P., Manrai, R., & Goel, U. (2019). Factors influencing adoption of payments banks by Indian customers: extending UTAUT with perceived credibility. Journal of Asia Business Studies, 13(2), 173–195. https://doi.org/10.1108/jabs- 07-2017-0111
Hair, J.F., Hult, G. T.M., Ringle, C.M., Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (2nd Edition). Thousand Oaks: Sage.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. https://doi.org/10.1007/s11747-014-0403-8
Komba, J. K., & Abd Razak, K. (2021). Factors Influencing Customer Retention for Electronic Wallet Services in Malaysia. International Journal of Social Science and Humanity, 11(2), 44–47. https://doi.org/10.18178/ijssh.2021.v11.1037
Karim, M. W., Haque, A., Ulfy, M. A., Hossain, M. A., & Anis, M. Z. (2020). Factors influencing the use of E-wallet as a payment method among Malaysian young adults. Journal of International Business and Management, 3(2), 1-12. https://doi.org/10.37227/jibm-2020-2-21
Karthikeyan, K., & Dinesh Kumar, M. (2021). A Comparative Analysis Study on Mobile Banking and Mobile Wallet Services in India. ComFin Research, 9(4), 17–23.
https://doi.org/10.34293/commerce.v9i4.4307
Kline, R. B. (2011). Principles and Practice of Structural Equation Modeling (3rd ed.). New York, NY: Guilford Press.
Kulviwat, S., C. Bruner II, G., & P. Neelankavil, J. (2014). Self-efficacy as an antecedent of cognition and affect in technology acceptance. Journal of Consumer Marketing, 31(3), 190–199. https://doi.org/10.1108/jcm-10-2013-0727
Malhotra, N. K., Schaller, T. K., & Patil, A. (2017). Common method variance in advertising research: When to be concerned and how to control for it. Journal of Advertising, 46(1), 193-212. https://doi.org/10.1080/00913367.2016.1252287
Mansour, H. (2022), "How successful countries are in promoting digital transactions during COVID-19", Journal of Economic Studies, Vol. 49 No. 3, pp. 435-452.
https://doi.org/10.1108/JES-10-2020-0489
Mun, Y. P., Khalid, H., & Nadarajah, D. (2017). Millennials’ Perception on Mobile Payment Services in Malaysia. Procedia Computer Science, 124, 397–404.
https://doi.org/10.1016/j.procs.2017.12.170
Oppotus (2023). How COVID-19 Shaped The E-Wallet Landscape in Malaysia. Retrieved from https://www.oppotus.com/how-covid-19-shaped-the-e-wallet-landscape-in-malaysia/
Pankajam, D. A., & Raaj, M. S. R. S. (2018). Consumer Attitude and Adoption towards Digital Currency in Coimbatore. International Journal of Scientific Research in Computer Science Applications and Management Studies, 7(5). Retrieved from https://www.ijsrcsams.com/images/stories/Past_Issue_Docs/ijsrcsamsv7i5p60.pdf
Pertiwi, D., Suprapto, W., & Pratama, E. (2020). Perceived Usage of E-Wallet among the Y Generation in Surabaya based on Technology Acceptance Model. Jurnal Teknik Industri, 22(1), 17–24. https://doi.org/10.9744/jti.22.1.17-24
Raimee, N., Maheswaran, L., Appannan, J., & Mat Radzi, N. (2021). Adoption of Digital Wallet: Influencing Factors among Undergraduates in Malaysia. International Journal of Business And Technology Management, 3(2), 34-43. Retrieved from:
https://myjms.mohe.gov.my/index.php/ijbtm/article/view/14017
Ringle, C. M., Wende, S., Becker, J. M. (2015). Smart PLS 3. Boenningstedt: SmartPLS GmbH.
Sarmah, R., Dhiman, N. and Kanojia, H. (2021), Understanding intentions and actual use of mobile wallets by millennial: an extended TAM model perspective, Journal of Indian Business Research, 13(3), 361-381. https://doi.org/10.1108/JIBR-06- 2020-0214
Sekaran, U., Bougie, R. (2019). Research methods for business: A skill building approach (8th Edition). United Kingdom, UK: John Wiley & Sons.
Tech Collective (2023). Breaking the monopoly: The rise of collaborations in eWallet in Malaysia. Retrieved from https://techcollectivesea.com/2023/05/03/ewallet-in-malaysia/
Teo, S. C., Law, P. L., & Koo, A. C. (2020). Factors Affecting Adoption of E-Wallets among Youths in Malaysia. Journal of Information System and Technology Management, 5(19), 39–50. https://doi.org/10.35631/jistm.519004
Yang, M., Mamun, A. A., Mohiuddin, M., Nawi, N. C., & Zainol, N. R. (2021). Cashless Transactions: A Study on Intention and Adoption of e-Wallets. Sustainability, 13(2), 831. https://doi.org/10.3390/su13020831
Al-Maroof, R. A. S., & Al-Emran, M. (2018). Students acceptance of google classroom: An exploratory study using PLS-SEM approach. International Journal of Emerging Technologies in Learning (Online), 13(6), 112. https://doi.org/10.3991/ijet.v13i06.8275
Alalwan, A. A., Dwivedi, Y. K., Rana, N. P., & Williams, M. D. (2016). Consumer adoption of mobile banking in Jordan: Examining the role of usefulness, ease of use, perceived risk and self-efficacy. Journal of Enterprise Information Management, 29(1), 118-139. https://doi.org/10.1108/JEIM-04-2015-0035
Astari, A., Yasa, N., Sukaatmadja, I., & Giantari, I. G. A. K. (2022). Integration of technology acceptance model (TAM) and theory of planned behavior (TPB): An e-wallet behavior with fear of COVID-19 as a moderator variable. International Journal of Data and Network Science, 6(4), 1427-1436. https://doi.org/10.5267/j.ijdns.2022.5.008
Aydin, G. (2016). Adoption of mobile payment systems: a study on mobile wallets. Pressacademia, 5(1), 73–73. https://doi.org/10.17261/pressacademia.2016116555
Azman, Hartini & Yi, Tan & Bakri, Mohammed. (2020). The Factors that Affecting Consumer Intention to Utilize the Electronic Payment System in Malaysia. Journal of Technology Management and Technopreneurship. 8. 129-138.
https://jtmt.utem.edu.my/jtmt/article/view/6027
Baganzi, R., & Lau, A. K. W. (2017). Examining Trust and Risk in Mobile Money Acceptance in Uganda. Sustainability, 9(12), 2233. https://doi.org/10.3390/su9122233
Chan, K. L., Leong, C. M., & Yiong, B. L. C. (2020). Sharing economy through e-wallet: Understanding the determinants of user intention in Malaysia. Journal of Marketing Advances and Practices, 2(2), 1-18. https://jmaap.org/wp-content/uploads/2020/03/Sharing-Economy-through-E-Wallet-Understanding-the-Determinants-of-User-Intention-in-Malaysia.pdf
Chaveesuk, S., Khalid, B., & Chaiyasoonthorn, W. (2022). Continuance Intention to Use Digital Payments in Mitigating The Spread of COVID-19 Virus. International Journal of Data and Network Science, 6(2), 527-536. https://doi.org/10.5267/j.ijdns.2021.12.001
Che Nawi, N., Mamun, A. A., Hayat, N., & Seduram, L. (2022). Promoting Sustainable Financial Services Through the Adoption of eWallet Among Malaysian Working Adults. SAGE Open, 12(1). https://doi.org/10.1177/21582440211071107
Chuah, S. C., Stella, S. C., Trey, J. G., & Ivey, Z. L. (2019). Consumers’ adoption of mobile payment: Comparison between China and Malaysia. Advances in Business Research International Journal, 5(2), 43-50. https://doi.org/10.24191/abrij.v5i2.9980
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-340.
https://doi.org/10.2307/249008
Dube, A., & Helkkula, A. (2015). Service experiences beyond the direct use: indirect customer use experiences of smartphone apps. Journal of Service Management, 26(2), 224–248. https://doi.org/ 10.1108/josm-11-2014-0308
Flavian, C., Guinaliu, M., & Lu, Y. (2020). Mobile payments adoption – introducing mindfulness to better understand consumer behavior. International Journal of Bank Marketing, 38(7), 1575-1599. https://doi.org/10.1108/ijbm-01-2020-0039
Gbongli, K., Xu, Y., & Amedjonekou, K. M. (2019). Extended Technology Acceptance Model to Predict Mobile-Based Money Acceptance and Sustainability: A Multi-Analytical Structural Equation Modeling and Neural Network Approach. Sustainability, 11(13), 3639. https://doi.org/10.3390/su11133639
Gupta, K. P., Manrai, R., & Goel, U. (2019). Factors influencing adoption of payments banks by Indian customers: extending UTAUT with perceived credibility. Journal of Asia Business Studies, 13(2), 173–195. https://doi.org/10.1108/jabs- 07-2017-0111
Hair, J.F., Hult, G. T.M., Ringle, C.M., Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (2nd Edition). Thousand Oaks: Sage.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. https://doi.org/10.1007/s11747-014-0403-8
Komba, J. K., & Abd Razak, K. (2021). Factors Influencing Customer Retention for Electronic Wallet Services in Malaysia. International Journal of Social Science and Humanity, 11(2), 44–47. https://doi.org/10.18178/ijssh.2021.v11.1037
Karim, M. W., Haque, A., Ulfy, M. A., Hossain, M. A., & Anis, M. Z. (2020). Factors influencing the use of E-wallet as a payment method among Malaysian young adults. Journal of International Business and Management, 3(2), 1-12. https://doi.org/10.37227/jibm-2020-2-21
Karthikeyan, K., & Dinesh Kumar, M. (2021). A Comparative Analysis Study on Mobile Banking and Mobile Wallet Services in India. ComFin Research, 9(4), 17–23.
https://doi.org/10.34293/commerce.v9i4.4307
Kline, R. B. (2011). Principles and Practice of Structural Equation Modeling (3rd ed.). New York, NY: Guilford Press.
Kulviwat, S., C. Bruner II, G., & P. Neelankavil, J. (2014). Self-efficacy as an antecedent of cognition and affect in technology acceptance. Journal of Consumer Marketing, 31(3), 190–199. https://doi.org/10.1108/jcm-10-2013-0727
Malhotra, N. K., Schaller, T. K., & Patil, A. (2017). Common method variance in advertising research: When to be concerned and how to control for it. Journal of Advertising, 46(1), 193-212. https://doi.org/10.1080/00913367.2016.1252287
Mansour, H. (2022), "How successful countries are in promoting digital transactions during COVID-19", Journal of Economic Studies, Vol. 49 No. 3, pp. 435-452.
https://doi.org/10.1108/JES-10-2020-0489
Mun, Y. P., Khalid, H., & Nadarajah, D. (2017). Millennials’ Perception on Mobile Payment Services in Malaysia. Procedia Computer Science, 124, 397–404.
https://doi.org/10.1016/j.procs.2017.12.170
Oppotus (2023). How COVID-19 Shaped The E-Wallet Landscape in Malaysia. Retrieved from https://www.oppotus.com/how-covid-19-shaped-the-e-wallet-landscape-in-malaysia/
Pankajam, D. A., & Raaj, M. S. R. S. (2018). Consumer Attitude and Adoption towards Digital Currency in Coimbatore. International Journal of Scientific Research in Computer Science Applications and Management Studies, 7(5). Retrieved from https://www.ijsrcsams.com/images/stories/Past_Issue_Docs/ijsrcsamsv7i5p60.pdf
Pertiwi, D., Suprapto, W., & Pratama, E. (2020). Perceived Usage of E-Wallet among the Y Generation in Surabaya based on Technology Acceptance Model. Jurnal Teknik Industri, 22(1), 17–24. https://doi.org/10.9744/jti.22.1.17-24
Raimee, N., Maheswaran, L., Appannan, J., & Mat Radzi, N. (2021). Adoption of Digital Wallet: Influencing Factors among Undergraduates in Malaysia. International Journal of Business And Technology Management, 3(2), 34-43. Retrieved from:
https://myjms.mohe.gov.my/index.php/ijbtm/article/view/14017
Ringle, C. M., Wende, S., Becker, J. M. (2015). Smart PLS 3. Boenningstedt: SmartPLS GmbH.
Sarmah, R., Dhiman, N. and Kanojia, H. (2021), Understanding intentions and actual use of mobile wallets by millennial: an extended TAM model perspective, Journal of Indian Business Research, 13(3), 361-381. https://doi.org/10.1108/JIBR-06- 2020-0214
Sekaran, U., Bougie, R. (2019). Research methods for business: A skill building approach (8th Edition). United Kingdom, UK: John Wiley & Sons.
Tech Collective (2023). Breaking the monopoly: The rise of collaborations in eWallet in Malaysia. Retrieved from https://techcollectivesea.com/2023/05/03/ewallet-in-malaysia/
Teo, S. C., Law, P. L., & Koo, A. C. (2020). Factors Affecting Adoption of E-Wallets among Youths in Malaysia. Journal of Information System and Technology Management, 5(19), 39–50. https://doi.org/10.35631/jistm.519004
Yang, M., Mamun, A. A., Mohiuddin, M., Nawi, N. C., & Zainol, N. R. (2021). Cashless Transactions: A Study on Intention and Adoption of e-Wallets. Sustainability, 13(2), 831. https://doi.org/10.3390/su13020831
