Amid the growing focus on sustainability, particularly in the realm of green innovation, this study delves into the correlation between business intelligence and the advancement of green innovation. Specifically, it accentuates the moderating role of green information systems. To explore these dynamics, an online questionnaire survey was conducted among ISO 14001-certified manufacturing firms. A total of 275 responses were meticulously analyzed using structural equation modeling. The outcomes highlight the substantial impact of business intelligence on shaping green innovation, showcasing that the interplay between t business intelligence and green innovation is influenced by the existence of green information systems. This research furnishes Malaysian manufacturing firms with critical insights into the foundational components driving green innovation practices.
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