This research explores the changing media landscape in China, focusing on the elderly population, which is expected to reach 470 million by 2050. Despite the rise of the internet and 5G technologies, this demographic largely depends on traditional media, highlighting a gap in media consumption. The study identifies challenges faced by the elderly, such as economic constraints, conservative views, and distrust in new technology, leading to their preference for traditional media. However, opportunities exist in developing media tailored to their needs, like healthcare and entertainment. The paper stresses the imbalance in media development, with a lack of specialized content for the elderly, and suggests strategies for enhancing media accessibility for this group. These strategies include creating humanistic, quality content, integrating new media formats, and fostering teams dedicated to elderly media. The conclusion calls for a media strategy shift, combining traditional reliability with innovative new media to engage the elderly population effectively.
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