Logistics service quality has always been a very important part of cross-border e-commerce. At the same time, as the only link to contact consumers offline, logistics service quality greatly affects consumers' perception and evaluation of e-commerce shopping. However, there are relatively few studies on the relationship between logistics service quality and consumer loyalty. This study aims to explore the logistics service factors that affect consumer loyalty in the context of cross-border e-commerce, build a "logistics service quality-customer loyalty" model, and put forward hypotheses.
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