The Islamic cooperative industry, addressing global financial inclusion challenges, encounters low adoption among SME customers in southern Thailand. This study, rooted in the Theory of Planned Behavior (TPB), explores the influence of attitude and perceived information on the intention to adopt Islamic cooperative financing. Analysis of 381 survey responses highlights the significant impact of attitude and perceived information on adoption intention. The study reveals that intention serves as a crucial mediator between attitude, perceived information, and actual adoption behavior. These findings contribute to enhancing the TPB model, providing valuable insights for stakeholders seeking to boost the adoption of Islamic cooperative financing in Southern Thailand.
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