The study aims to identify the nature of Islamic Advocacy in the context of technological advancement, exploring its latest developments, methods, and approaches that enable Islamic Preachers to reach a wider audience. This is to assist individuals in embracing Islam and expanding the scope of the Islamic community.
This study adopted qualitative descriptive research, presenting the concept of Islamic Advocacy, its significance, means, contemporary methods, and essential pillars necessary for the continuity of the advocacy. The study concluded several key findings, the most important is that the means of Islamic advocacy have diversified and changed with the technical and technological changes that have imposed themselves in every household worldwide. It highlighted that social media networks serve as the primary gateway for preachers in our time because they allow connection with a very wide segment of preachers in Islamic and other societies. Moreover, it emphasized that the methods of Islamic Advocacy employed by the Prophet Muhammad (peace be upon him) remain applicable in the present time, albeit with variations in means. It underscored the importance of Islamic advocacy in guiding people from darkness into light, steering them towards truth and the paths leading to salvation. Additionally, it emphasized the obligation of preachers to positively engage with these modern developments and achievements that can be harnessed and utilized effectively in the mission of the advocacy.
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