In contemporary academia, social networking significantly enhances educational processes and academic achievement. This study, centered on the General Requirements Department at the University of Technology and Applied Sciences in the Sultanate of Oman, evaluates the impact of social networking on student engagement and its efficacy in education. Employing a questionnaire, the research sampled 128 bachelor’s students randomly from the department, aiming to assess the role of social networking in the learning process and its value as an information resource. The results highlight social networking's critical role in boosting student interaction and responsiveness, thus contributing to enhanced educational processes and academic performance. These platforms offer an alternative to traditional classroom settings, providing accessible information sources for both students and educators, thereby enriching the educational experience. The study also demonstrates the importance of social networking in stimulating the educational process and promoting academic excellence. These platforms enable educators to monitor students’ progress effectively, identify curriculum weaknesses, and implement targeted improvements. The research underscores the transformative role of social networking in the academic domain. By creating an interactive, responsive, and information-rich educational environment, social networking significantly aids in advancing educational methodologies and improving learning outcomes. The findings advocate for the integration of social networking into educational strategies to optimize academic success.
Al-Aqel, S. (2011). The use of media and communication technologies in open and distance education (the case of the Algerian University of Continuing Education for middle school teachers during the period 2005-2010) [Doctoral dissertation, University of Algiers]. Faculty of Political Sciences and Media, Department of Media and Communication Sciences.
Al-Duailej, I. B. A. A. (2011). Communication, educational means and techniques. Dar Safaa for Publishing and Distribution.
Al-Far, A.-W. I. (2007). Teaching with technology: A new vision for a new generation (1st ed.). Delta Computer Technology.
Ahmed, H. A., NorZafir, M. S., & Rohaizat, B. (2021a). The neural correlates of emotion in decision-making. International journal of academic research in business and social sciences, 11(7), 64-77.
Ahmed, H. A., NorZafir, M. S., & Rohaizat, B. (2021). To better understand the role of emotional processes in decision-making. International Journal of Academic Research in Economics and Management Sciences, 10(2), 49-67.
Al-Juhani, K. A. A. (2017). The impact of the use of social networks on students in developing academic achievement in the subject of research and information sources for the secondary stage. Arab Journal of Science and Research Publishing, Journal of Educational and Psychological Sciences, 1(4).
Al-Khafaji, A. M. A. L. (2011). Low academic level and academic achievement of university students. College of Science, University of Babylon.
Al-Kurai, B. A. (2015). Secondary school students' use of social networking in schoolwork and its relationship to their academic achievement in Qurayyat Governorate [Master's thesis, Yarmouk University]. Department of Curriculum and Instruction, College of Education.
Al-Obaidi, Q. (2010). Virtual education (Reality and aspiration). Philadelphia Cultural Center, Philadelphia University.
Al-Zahrani, M. (2013). The role of social networks in solving problems facing students at the College of Education at Umm Al-Qura University [Doctoral dissertation, Umm Al-Qura University]. College of Education.
Alsharif, A. H., Salleh, N. Z. M., Baharun, R., & Effandi, Y. M. (2021c). Consumer behaviour through neuromarketing approach. Journal of Contemporary Issues in Business and Government, 27(3), 344-354.
Brady, K. P., Holcomb, L. B., & Smith, B. V. (2010). The use of alternative social networking sites in higher educational settings: A case study of the e-learning benefits of Ning in education. Journal of Interactive Online Learning, 9(2).
Evans, V. (2007). Networks, connections and community: Learning with social software. Commonwealth of Australia, Department of Education Science and Training, Australian National Training Authority.
Hantoush, A. K. (2017). Social networking sites and their role in the university education sector. Journal of the Babylon Center for Humanitarian Studies, 7(3).
Khadija, I. A. A. A. (2014). The reality of using social networking in the educational process in the universities of Upper Egypt. Journal of Educational Sciences, Institute of Educational Studies, Cairo University, Third Issue, Part 2.
Mazman, S., & Kocakus -Luel, Y. (2009). The usage of social networks in educational context. International Journal of Human and Social Sciences.
Lina, P., Ahmed, H. A., & Alharbi, I. B. (2022). Scientometric analysis of scientific literature on neuromarketing tools in advertising. Baltic Journal of Economic Studies, 8(5), 1-12.
Nabil, A. G. (2008). E-learning technology (1st ed.). Dar Al-Fikr Al-Arabi.
Omar, A. N. A.-D. S. (2013). A proposed scenario for employing social networking in project-based learning and its impact on increasing achievement motivation and the trend towards learning via the web. Paper presented at the Third International Conference on E-Learning and Distance Learning, Riyadh, Kingdom of Saudi Arabia.
Otayeb, A. (2007). New media and communication technologies in education (A descriptive-analytical study of online education) [master’s thesis, University of Algiers]. Faculty of Political Sciences and Media, Department of Media and Communication Sciences.
