The use of online tools in education has led to significant advancements in the field, giving rise to a specialized area of research. This has provided higher education institutions with increased opportunities to engage with their surroundings. One such avenue is the utilization of social media, which aims to enhance and streamline the educational process. The objective of this study is to comprehensively examine the research on the use of social media in higher education. This examination includes analysing publication findings, co-authorship patterns among authors and countries, frequency of author keywords, top institutions, and influential authors. By conducting a bibliometric analysis of 250 journal articles published between 2018 and 2022, using data from the Scopus database via the biblioshiny platform, this research has identified the leading countries in terms of publication output in this field, namely the United States, the United Kingdom, Australia, Malaysia, Saudi Arabia, and Spain. The term "social media in education" is gaining popularity as it aligns with the emerging global trends in online learning. The findings of this study can contribute to the expansion of collaborative networks and the exchange of global perspectives in teaching, learning, and research development.
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