This article explores the significance of traditional foods in Juasseh, Negeri Sembilan, within the context of the new Tourism Policy in the 9th Malaysian Plan. Despite policy emphasis on promoting food, culture, and heritage tourism, the true potential of these resources remains underappreciated. Focusing on Kuala Pilah, specifically Kampung Pasir Ambor and Kampung Juasseh Pekan, the study aims to identify distinct traditional foods and common preparation methods among local experts. Employing a qualitative approach, data were collected through interviews and cooking demonstrations. Major findings reveal both similarities and differences among traditional food experts, contributing insights into the role of experts in shaping food experiences at tourist destinations. The study underscores the need to preserve and promote Juasseh's traditional foods for future generations, enriching the culinary tourism landscape. Results are valuable for tourism product development and local authorities, providing insights for community-friendly projects in rural areas. The research suggests further opportunities to explore the intersection of food and tourism in suburban contexts, contributing to the understanding of food tourism and addressing gaps in empirical research. In conclusion, the study enriches the literature on food tourism and emphasizes the importance of preserving traditional culinary heritage in suburban areas like Juasseh.
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