The paper critically examines the sustainable business model in the context of existing and future challenges inherent in the capitalist system. As the business model serves as a dynamic framework illustrating how a company generates wealth over time, functioning as both a visual representation and operational guide for implementing corporate strategy, it inherently embodies the essence of an entrepreneurial concept, delving into its practical ability to create value. The innovation within the business model lies in a transformative shift in how the company conducts its operations, thereby altering the methods of value creation. Progressing toward more sustainable business models necessitates the exploration of novel approaches that transcend a purely economic focus, incorporating environmental and social dimensions. Regeneration emerges as the pivotal concept in the evolution toward novel business paradigms that actively contribute to the restoration of humanity. In this context, regeneration signifies "giving forward," signifying a comprehensive redefinition of corporate culture and the adept utilization of cutting-edge tools to construct a business model centered around sustainability. The strategic utilization of Artificial Intelligence (AI) to optimize resources and enhance production efficiency is thoroughly examined as a fundamental component in attaining sustainable development goals. The article subsequently presents a case study exemplifying success, embodied by Madri Leone, a winery situated in Puglia, Italy, overseen by two sisters. This case study illuminates a harmonious amalgamation of family tradition and sustainable practices.
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