International Journal of Academic Research in Business and Social Sciences

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Weighting a Start-up Business Index for Edible Bird Nest Swiftlet Ranching Industry: A Qualitative Method Approach

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Puspa Liza Ghazali, Anis Aniza Abdul Hadi, Siti Nadhirah Mohamad Fauzi, Salman Lambak, Mohd Sadad Mahmud, Nik Hazimi Mohammed Foziah, Mohamad Afendee Mohamed, Eni Noreni Mohamad Zain

Pages 431-446 Received: 02 Feb, 2023 Revised: 05 Mar, 2023 Published Online: 07 Apr, 2023

http://dx.doi.org/10.46886/IJARBSS/v13-i4/9281
Swiftlet nests are now among the main agricultural products exported from Malaysia. Numerous business owners have difficulties in the swiftlet nesting agricultural production, which results in significant expenditures. The study's goal is to determine how important startup company aspects are for the edible bird nest farming sector. The weighting of the start-up company characteristics will be determined through interviews with a complete of eight individuals from the intellectual, veterinarian, and enterprise worlds. The findings showed that insight on the significance of start-up business continuity planning is provided via surveys. The weighting of such start-up enterprises will be used to construct the platforms of start-up marketing elements in the edible bird nest agricultural production.
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