The purpose of this study is to evaluate tourists satisfaction with shopping experience based on the socio-demographics (gender, age, education level, income, and occupation). The destination of the study was El-Gölü Park in Tabriz. Results indicated that tourists experienced different levels of satisfaction with stores and accessibility to the Park, so that the most important factors affecting the satisfaction were attractiveness, safety, sellers' respectful behavior, comfort of public vehicles, parking facilities, and transportation fee. Results also showed that age and income were not significantly associated with tourists' satisfaction. Conclusions from this analysis will also help decision takers to plan educational, monitoring and marketing programs for the Park
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