With the development of new media, international communication has long been an important way for every country to deliver messages to the world. Platforms and high-quality content are needed for successful international communication. Only in this way, can we further narrow the distance between countries. In 2016, with the change of CCTV's international channel to CGTN (China Global Television Network), China has more and more opportunities to make its voice heard internationally, and Western countries are getting to know more about China. However, the Western media still holds a dominant position. China's mainstream media is still a "newborn calf" and has less of a chance than other countries for its voices to be heard. As a result, with insufficient international influence, it is not attractive to overseas users, which has restricted the development of international communication in China. This study aims to analyze the advantages and disadvantages of CGTN's international communication, discuss how China's mainstream media should improve its international communication, expand its influence, attract more overseas users, and better shape China's image.
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