Rhetoric is an art of persuasion, which is attractive, beautiful, and esthetic to persuade or move its audience. Apart from that, rhetoric also involves languages focusing on aspects in term of skills, politeness, and the application of languages which are effective in communicating either through speaking or writing. Research done by researcher in this study is about usage of rhetoric in Sinar Harian newspaper along Malacca state election. The objective of the study is to discuss five rhetoric technique in Sinar Harian newspaper. This research was conducted based on Modern Rhetoric Theory (1993) by Enos & Brown. This research also used newspaper headlines at front page of Sinar Harian throughout the Malacca state election campaign as reference and research materials. Data collection for this research was done through text analysis method. The findings explain that there is the application of five rhetorical techniques, namely the rhetorical techniques of narrative, descriptive, persuasion, argumentation and exposition. The application of this rhetorical technique is to ensure that the reader can easily understand the ideas and storylines to be conveyed clearly. In addition, can provide a new knowledge about the field of rhetoric so that the community is more clear in understanding the science of rhetoric.
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