International Journal of Academic Research in Business and Social Sciences

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The Importance of Street Art in Rejuvenating Urban Tourism in Bandar Hilir, Melaka

Open access

Nik Rozilaini Wan Mohamed, Shareenie Shera Abdul Hamid, Mashita Abdul Jabar, Zaity Akhtar Mukhtar

Pages 2669-2680 Received: 09 Mar, 2023 Revised: 12 Apr, 2023 Published Online: 14 May, 2023

http://dx.doi.org/10.46886/IJARBSS/v13-i5/9236
Objective: Street art is typically done in public locations and conveys a strong political or social message. Historically, street art has been associated with deviating from standard traditions in subjects or artistic forms. Graffiti motifs, such as huge bubble text or smaller decorative scripts, are frequently used in artists' works. Many know that street art is a piece created illegally; the urban planner’s scale and duration are often crucial variables in making street art. Artists commonly use spray paint and stencils to paint big surfaces, such as walls, in a short amount of time. The research focused on Bandar Hilir Melaka’s street arts and the transformation of unappealing street stores into a distinctive reflection of Melaka as a historical city. This research aimed to discover how important street arts are in Bandar Hilir from a tourism standpoint. The study's goal, however, is to look at the situation from the perspective of local tourists and conduct an observation analysis. The researchers used Nvivo 12 to analyze the study's data, providing a framework for model content configuration and insightful information. The information was gathered by interviewing 18 people using simple sampling and observation techniques. To produce the original model, qualitative data were analyzed using thematic analysis, which included the construction of codes and themes, as well as enlarged ideas for the literature of each main theme and five themes. Findings: At Bandar Hilir, the primary themes of street art are accessibility in walking, followed by serenity, the landscape environment, family togetherness, and the image established by street art. Finally, the street art characteristics of the streets significantly impact the tourism business. Determining the relationship between tourism activity and walkability on-street culture is critically important in the tourism business, and it helps Bandar Hilir maintain its vitality.
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