This paper studies the use of new media marketing by rural enterprises to improve brand awareness and expand market share, providing new opportunities. With the popularization of the Internet and mobile devices, the application of new media is increasingly extensive, and the technology is constantly updated to promote the increase of agricultural product sales. For example, in the development stage of new media marketing of agricultural products of rural enterprises, new media marketing thinking can be established through the transformation of marketing concepts. Focus on user experience, build brand of agricultural products, and promote refined operation of new media marketing (Saarinen & Makkonen, 2021). The research methods of this paper mainly adopt the case analysis method and literature review method to deeply understand the influence of the use of new media on the marketing mode of rural enterprises. Through the case analysis of the use of new media in rural enterprises in China, the marketing effect of new media on rural enterprises is discussed. This paper puts forward the strategy and method combining the new media marketing innovation of rural enterprises, which provides positive reference for the marketing transformation of rural enterprises in central China. Rural enterprises use effective new media e-commerce platform to expand agricultural product sales channels and logistics system construction, to provide guarantee for new media marketing.
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