This research study examines the effectiveness of the "Five-I Logo Process" in guiding the logo design process through a case study of IFIX, a mobile phone sales and repair company. The lack of a systematic approach in previous logo design processes is addressed. The study reveals that the Five-I Logo Process, consisting of Identify, Ideate, Imagine, Improve, and Implementation stages, provides a structured and efficient approach to logo design. By adopting this methodology, IFIX was able to develop a strong brand identity that resonated effectively with the target audience. The findings contribute to enhancing understanding of the logo branding design process and offer practical insights for companies, designers, and marketing professionals aiming to improve their logo design strategies. Further research opportunities include exploring the applicability of the Five-I Logo Process in different industries and investigating the long-term impact of logo design on brand perception and customer engagement.
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