Self-Determination Theory (SDT) is a theoretical framework in psychology that highlights relatedness, competence, and autonomy as essential human traits. This theory contends that people are more inclined to engage in self-motivated and persistent behaviors when they feel that their actions are consistent with their values and interests. People are more likely to have a sense of well-being, pleasure, and vitality in their life when these fundamental psychological requirements are met. On the other hand, when these requirements are not addressed, people may feel frustrated, anxious, and disconnected. Besides, successful entrepreneurs tend to enjoy higher levels of job satisfaction, creativity, and motivation, all of which can contribute to higher levels of performance and success. Entrepreneurs are more likely to experience psychological well-being, which can lead to higher commercial success if they feel independent in their work, confident in their talents, and supported by others.
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