A lot of people enjoy online shopping over physical shopping since it is more attractive. Limited time consumption, especially during this pandemic, crowded people, and a diverse range of available products are all factors involved. In Malaysia, the Internet is still considered a new communication medium, especially in business transactions involving retailers and customers. Therefore, the research is conducted to study the factors influencing customer satisfaction in online shopping, specifically during the COVID-19 pandemic. Two factors contributed to this research, which are time convenience and security. This study's sample size is 150 respondents, and convenience sampling was used to select them. A set of questionnaires was distributed online through google forms by sharing links in WhatsApp and email. Then, the data is analyzed using Statistical Package for Social Science (SPSS). The result shows that both time convenience and security have a strong significant relationship with customer satisfaction on online shopping. In addition, this research study will benefit many people in general, particularly retailers, who will be able to improve their online marketing strategy to attract more customers to online shopping in the future.
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