Purpose – This research provides a bibliometric review on the trend of articles in event management through scopus. The context of Special events such as festival events in scopus can shows the pattern of events being held by the organizer and also the problems that has been facing in organizing events change from time to time according to the current trend.
Design/methodology/approach – To explore the progress of organizing an events from 2011 to 2021. The method of the study is using bibliometric analysis based on 3342 articles, conference paper, Journal and book series.
Findings – The findings shows a clear trend in event management that change according to current demand from the participants/ attendees. The paradigm shift that organizing a physical events, that had changed to virtual events that cause by the pandemic. However, starting from 2021, not much of researchers had made a study on virtual events due to this implementation are still new.
Originality/Value – The current global challenges with the technology advancement in event industry can increase the innovations in event management. Through this bibliometric review of the past research will give the advantage to the future researchers to identify the changes of trend in event industry.
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