This paper studies the characteristics and composition of consumers' perceived value, puts forward the factors that affect consumers' perceived value on the internet, and defines the driving factors that affect consumers' perceived value on the internet. At the same time, the basic user behavior data is counted through different dimensions, and statistical features, time interval features and computational features are generated. At present, the network economy is developing rapidly, among which online shopping has become an important channel for consumers to buy goods. Based on the behavioral data of social media, this paper analyzes and models the data, and mainly studies the influence of SNS (Social networks) communication on consumers' emotional tendency in online celebrity. In order to verify the correctness of the hypothesis model, this paper designs a questionnaire and tests the algorithm in all aspects. Through the continuous optimization and experiment of features and models, the prediction effect of the model established in this study is stable and good prediction results have been achieved. The verification shows that the precision of this model can reach 0.967; The recall rate can reach 0.941; The value of F1 can reach 0.952. This study is helpful to further improve the economic and social benefits of e-business.
Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: A Social Media Perspective. Journal of Product & Brand Management, 24(1), 28-42. doi:10.1108/jpbm-06-2014-0635
Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of Brand Perceptions and marketing behaviors. International Journal of Research in Marketing, 33(1), 27-41. doi:10.1016/j.ijresmar.2015.06.004
Benetoli, A., Chen, T. F., & Aslani, P. (2017). Consumer health-related activities on social media: Exploratory study. Journal of Medical Internet Research, 19(10). https://doi.org/10.2196/jmir.7656
Oberoi, P., Patel, C., & Haon, C. (2017). Technology sourcing for website personalization and social media marketing: A study of e-retailing industry. Journal of Business Research, 80, 10-23. doi:10.1016/j.jbusres.2017.06.005
Zhao, R., Geng, Y., Liu, Y., Tao, X., & Xue, B. (2018). Consumers’ perception, purchase intention, and willingness to pay for carbon-labeled products: A case study of chengdu in China. Journal of Cleaner Production, 171, 1664-1671. doi:10.1016/j.jclepro.2017.10.143
Zhu, Z., Wang, J., Wang, X., & Wan, X. (2016). Exploring factors of user’s peer-influence behavior in social media on purchase intention: Evidence from QQ. Computers in Human Behavior, 63, 980-987. doi:10.1016/j.chb.2016.05.037
Rahman, Z., Moghavvemmi, S., Suberamanaian, K., Zanuddin, H., & Bin Md Nasir, H. N. (2018). Mediating impact of fan-page engagement on social media connectedness and followers purchase intention. Online Information Review, 42(7), 1082-1105. doi:10.1108/oir-05-2017-0150
Kumar, V., Bhaskaran, V., Mirchandani, R., & Shah, M. (2013). Practice prize winner—creating a measurable social media marketing strategy: Increasing the value and roi of intangibles and Tangibles for Hokey Pokey. Marketing Science, 32(2), 194-212. doi:10.1287/mksc.1120.0768
Shao, J., Li, X., & Li, Z. (2012). Micro-film marketing of Chinese tourism destinations via social media: The case of Shaoxing. 2012 IEEE 14th International Conference on Commerce and Enterprise Computing. doi:10.1109/cec.2012.36
Staccini, P., & Fernandez-Luque, L. (2016). All that glitters is not gold: Consumer health informatics and education in the era of social media and Health Apps. Yearbook of Medical Informatics, 25(01), 188-193. doi:10.15265/iy-2016-045
Leung, X. Y., Bai, B., & Stahura, K. A. (2013). The marketing effectiveness of social media in the hotel industry. Journal of Hospitality & Tourism Research, 39(2), 147-169. doi:10.1177/1096348012471381
Keegan, B. J., & Rowley, J. (2017). Evaluation and decision making in social media marketing. Management Decision, 55(1), 15-31. doi:10.1108/md-10-2015-0450
Wang, F., Zheng, P., Freeman, B., & Chapman, S. (2014). Chinese tobacco companies’ Social Media Marketing Strategies. Tobacco Control, 24(4), 408-409. doi:10.1136/tobaccocontrol-2014-051714
Blaseg, D., Schulze, C., & Skiera, B. (2020). Consumer Protection on kickstarter. Marketing Science, 39(1), 211-233. doi:10.1287/mksc.2019.1203
Tham, J. (2013). Book review: the zen of social media marketing: An easier way to build credibility, generate buzz, and increase revenue, by Shama Hyder Kabani. Journalism & Mass Communication Quarterly, 90(3), 590-591. doi:10.1177/1077699013496037
Qutteina, Y., Hallez, L., Mennes, N., De Backer, C., & Smits, T. (2019). What do adolescents see on social media? A diary study of Food Marketing Images on social media. Frontiers in Psychology, 10. doi:10.3389/fpsyg.2019.02637
Ng, C. S. (2013). Intention to purchase on social commerce websites across cultures: A cross-regional study. Information & Management, 50(8), 609-620. doi:10.1016/j.im.2013.08.002
Chen, M., Yin, S., Xu, Y., & Wang, Z. (2015). Consumers’ willingness to pay for tomatoes carrying different organic labels. British Food Journal, 117(11), 2814-2830. doi:10.1108/bfj-12-2014-0415
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in Human Behavior, 49, 597-600. doi:10.1016/j.chb.2015.03.051
Gottlieb, U. R., Brown, M. R., & Drennan, J. (2011). The influence of service quality and Trade Show Effectiveness on post?show purchase intention. European Journal of Marketing, 45(11/12), 1642-1659. doi:10.1108/03090561111167324
Duffett, R. G. (2015). Facebook advertising’s influence on intention-to-purchase and purchase amongst millennials. Internet Research, 25(4), 498-526. doi:10.1108/intr-01-2014-0020
Hsu, C., Yu, L., & Chang, K. (2017). Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator. Computers in Human Behavior, 69, 335-346. doi:10.1016/j.chb.2016.12.056
Tiwary, N. K., Kumar, R. K., Sarraf, S., Kumar, P., & Rana, N. P. (2021). Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward. Journal of Business Research, 131, 121-139. doi:10.1016/j.jbusres.2021.03.028
Simon, F., & Tossan, V. (2018). Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted Social Media. Journal of Business Research, 85, 175-184. doi:10.1016/j.jbusres.2017.12.050
Chang, Y., Yu, H., & Lu, H. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research, 68(4), 777-782. doi:10.1016/j.jbusres.2014.11.027
Scholz, M., Dorner, V., Franz, M., & Hinz, O. (2015). Measuring consumers' willingness to pay with utility-based recommendation systems. Decision Support Systems, 72, 60-71. doi:10.1016/j.dss.2015.02.006
Duan, J., & Dholakia, N. (2015). The reshaping of Chinese consumer values in the social media era. Qualitative Market Research: An International Journal, 18(4), 409-426. doi:10.1108/qmr-07-2014-0058
Oh, C., Roumani, Y., Nwankpa, J. K., & Hu, H. (2017). Beyond likes and tweets: Consumer engagement behavior and movie box office in Social Media. Information & Management, 54(1), 25-37. doi:10.1016/j.im.2016.03.004
