Many experts have been pointing out the importance of sustainable development to the public for decades. It is not only important to protect the current situation and save it from inevitable deterioration, but it is also central to a better future in terms of the three essential pillars of sustainability - economic, environmental and social. Various significant researches have confirmed that higher education institutions also contribute to the achievement of the Sustainable Development Goals (SDGs) introduced by the United Nations in 2015. This study aims to propose a conceptual framework for student awareness of university approaches to sustainability. In order to promote the acceptance of sustainability among students, the main objective of this study is to measure the acceptance of university initiatives on sustainability among students. The three (3) components of the initiative taken by Universiti Teknologi Malaysia in terms of curriculum, pedagogical approach and campus activities in support of the right to sustainable development will be the focus of this study. The methodology that will be used in this study is a deductive approach along with a random sampling method as questionnaires will be developed and distributed to respondents through social media messages, e-mail, and WhatsApp group. In addition, this study proposes to use quantitative methods and refer to single units of analysis involving 375 UTM respondents that specifically refer to undergraduate students. Expert validity and pilot testing will be conducted before the questionnaires are distributed to the respondents. Ultimately, the results of this study are expected to show that the university's sustainability efforts have been successful in increasing student acceptance. The study can contribute to the university by assessing whether its efforts are appreciated by students and whether there are shortcomings. It is expected that this study can also serve as a reference for other universities to identify effective approaches that can be implemented in their respective institutions.
Abubakar, I. R., Al-Shihri, F. S., & Ahmed, S. M. (2016). Students’ Assessment of Campus Sustainability at the University of Dammam, Saudi Arabia. Sustainability (Switzerland), 8(1). https://doi.org/10.3390/su8010059
Ahamad, N. R., & Ariffin, M. (2018). Assessment of Knowledge, Attitude and Practice towards Sustainable Consumption among University Students in Selangor, Malaysia. Sustainable Production and Consumption, 16, 88–98. https://doi.org/10.1016/j.spc.2018.06.006
Alm, K., Beery, T. H., Eiblmeier, D., & Fahmy, T. (2022). Students’ Learning Sustainability – Implicit, Explicit or Non-Existent: A Case Study Approach on Students’ Key Competencies Addressing the SDGs in HEI Program. International Journal of Sustainability in Higher Education, 23(8), 60–84. https://doi.org/10.1108/IJSHE-12-2020-0484
Amaral, L. P., Martins, N., & Gouveia, J. B. (2015). Quest for a Sustainable University: A Review. In International Journal of Sustainability in Higher Education (Vol. 16, Issue 2, pp. 155–172). Emerald Group Holdings Ltd. https://doi.org/10.1108/IJSHE-02-2013-0017
Burney, S. M., & Saleem, H. (2008). Inductive & Deductive Research Approach. In Lecture delivered on.
California State University. (n.d.). Dimensions of Research. Retrieved January 7, 2023, from https://www.csun.edu/~hbsoc126/soc4/chapter_2_outline.pdf
Chen, M. Hui, Wu, Y. J., & Tsai, K. M. (2018). Building an Industry-Oriented Business Sustainability Curriculum in Higher Education. Sustainability (Switzerland), 10(12). https://doi.org/10.3390/su10124698
Cogut, G., Webster, N. J., Marans, R. W., & Callewaert, J. (2019). Links between Sustainability-related Awareness and Behavior: The Moderating Role of Engagement. International Journal of Sustainability in Higher Education, 20(7), 1240–1257. https://doi.org/10.1108/IJSHE-09-2018-0161
Dagiliute, R., Liobikiene, G., & Minelgaite, A. (2018). Sustainability at Universities: Students’ Perceptions from Green and Non-Green Universities. Journal of Cleaner Production, 181, 473–482. https://doi.org/10.1016/j.jclepro.2018.01.213
Emanuel, R., & Adams, J. N. (2011). College Students’ Perceptions of Campus Sustainability. International Journal of Sustainability in Higher Education, 12(1), 79–92. https://doi.org/10.1108/14676371111098320
European Students’ Union. (2016). Students Achieving Valuable Energy Savings (SAVES). https://esu-online.org/projects/students-achieving-valuable-energy-savings-saves/
Fleetwood, D. (2018). Quantitative Research: What it is, Tips & Examples. https://www.questionpro.com/blog/quantitative-research/
Hassan, A., Abd Rahman, N., & Intan Sharina Syed Abdullah, S. (n.d.). The Level of Environmental Knowledge, Awareness, Attitudes and Practices among UKM Students.
Hilty, L. M., & Huber, P. (2018). Motivating Students on ICT-Related Study Programs to Engage with the Subject of Sustainable Development. International Journal of Sustainability in Higher Education, 19(3), 642–656. https://doi.org/10.1108/IJSHE-02-2017-0027
Jillani, H., Chaudhry, M. N., & Zahid, H. (2022). Assessing sustainability cognizance in higher education institutions. Current Research in Environmental Sustainability, 4. https://doi.org/10.1016/j.crsust.2022.100190
Jusoh, S., Kamarudin, K. A. M., Abd Wahab, N., Saad, H. M. M., Rohizat, H. N., & Mat, H. N. N. (2018). Environmental Awareness Level Among University Students in Malaysia: A Review. International Journal of Engineering & Technology, 7(4.34), 28. https://doi.org/10.14419/ijet.v7i4.34.23575
Krejcie, R. V., & Morgan, D. W. (1970). Determining Sample Size for Research Activities. In EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT (Vol. 30).
Kumar, S. (2018). Understanding Different Issues of Unit of Analysis in a Business Research Journal of General Management Research. Business Research Journal of General ManaGeMent Research Article, 5, 70–82. https://www.researchgate.net/publication/356035134
Majid, U. (2018). Research Fundamentals: Study Design, Population, and Sample Size. Undergraduate Research in Natural and Clinical Science and Technology (URNCST) Journal, 2(1), 1–7. https://doi.org/10.26685/urncst.16
Malik, M. N., Khan, H. H., Chofreh, A. G., Goni, F. A., Klemes, J. J., & Alotaibi, Y. (2019). Investigating Students’ Stainability Awareness and the Curiculum of Technology Education in Pakistan. Sustainability (Switzerland), 11(9). https://doi.org/10.3390/su11092651
Manresa, A., Berbegal-Mirabent, J., Faura-Martinez, U., & Llinares-Ciscar, J. V. (2021). What Do Freshmen Know About Sustainability? Analysing the Skill Gap among University Business Administration Students. Sustainability (Switzerland), 13(16). https://doi.org/10.3390/su13168813
Menon, S., & Suresh, M. (2020). Synergizing Education, Research, Campus Operations, and Community Engagements towards Sustainability in Higher Education: A literature Review. In International Journal of Sustainability in Higher Education (Vol. 21, Issue 5, pp. 1015–1051). Emerald Group Holdings Ltd. https://doi.org/10.1108/IJSHE-03-2020-0089
Mithun Sridharan. (2022). RBV – What Is a Resource-Based View of Strategy? https://thinkinsights.net/strategy/rbv-strategy/
Mojilis, F. (2019). Sustainability Awareness of Students from a Green University in Sabah. In Malaysia. Journal of Tourism, Hospitality and Environment Management (Vol. 4, Issue 13). www.jthem.com
Msengi, I., Doe, R., Wilson, T., Fowler, D., Wigginton, C., Olorunyomi, S., Banks, I., & Morel, R. (2019). Assessment of Knowledge and Awareness of “Sustainability” Initiatives Among College Students. Renewable Energy and Environmental Sustainability, 4, 6. https://doi.org/10.1051/rees/2019003
Mumtaz, Y., Mumtaz, R., & Shukla, A. (2021). Contribution of Higher Education Institutions in Environmental Conservation and Sustainable Development: An example of Nangarhar University. Modern Environmental Science and Engineering, 7(6), 624–628. https://doi.org/10.15341/mese(2333-2581)/06.07.2021/013
Nadine Farrelly. (2022). 18 Recycling Tips for College Students. https://www.1800gotjunk.com/us_en/blog/environment/recycling-tips-college-students
Nikolopoulou, K. (2022). What Is Convenience Sampling? | Definition & Examples. https://www.scribbr.com/methodology/convenience-sampling/
Nikpour, M., & Pooladkhai, R. (2012). Arts and Design Studies Review of Different Architectural Strategies for Creating Sustainable Universities. Online), 5. www.iiste.org
Rajabifard, A., Kahalimoghadam, M., Lumantarna, E., Herath, N., Hui, F. K. P., & Assarkhaniki, Z. (2021). Applying SDGs as a Systematic Approach for Incorporating Sustainability in Higher Education. International Journal of Sustainability in Higher Education, 22(6), 1266–1284. https://doi.org/10.1108/IJSHE-10-2020-0418
Saunders, M. N., Lewis, P., & Thornhill, A. (2019). Research Method for Business Students (8th ed.).
Singh, S. (2018). Sampling Techniques. https://towardsdatascience.com/sampling-techniques-a4e34111d808
Sidiropoulos, E. (2014). Education for Sustainability in Business Education Programs: A Question of Value. Journal of Cleaner Production, 85, 472–487. https://doi.org/10.1016/j.jclepro.2013.10.040
Too, L., & Bajracharya, B. (2015). Sustainable Campus: Engaging the Community in Sustainability. International Journal of Sustainability in Higher Education, 16(1), 57–71. https://doi.org/10.1108/IJSHE-07-2013-0080
UNESCO. (2017). Education for Sustainable Development Goals?: Learning Objectives. https://unesdoc.unesco.org/ark:/48223/pf0000247444
Universiti Teknologi Malaysia. (2022). Official Web Portal of Universiti Teknologi Malaysia | Innovative . Entrepreneurial . Global. https://www.utm.my/
