The growth of online shopping and the interest in Sarawak handicrafts in West Malaysia have contributed to the consumers' intentions to purchase these handicrafts online. However, previous research has mentioned several factors, such as price, motivation, convenience, and handicraft characteristics influencing the intent of consumers to use e-commerce sites to purchase. Therefore, an online survey was conducted among 115 West Malaysian respondents to determine whether the factors above affect their intention to buy Sarawak handicrafts online. This study discovered that price and motivation factors mainly contributed to the consumers' intention to purchase.
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