This study aims to test the relationship among perceived value, visitor satisfaction and visitor loyalty in the context of glamping tourism in Indonesia. In addition, this study tests the moderating role of gender in the relationship between perceived value and visitor loyalty. One hundred and five respondents participated in this study. Partial Least Squares were used to analyze the data. The statistical estimation indicated that perceived value has positive significant effects on both visitor satisfaction and loyalty. Besides having a significant direct effect on visitor loyalty, visitor satisfaction mediates the effect of perceived value on loyalty. Although predicting the moderating role of gender, this study did not find the moderating effect of gender in the relationship between perceived value on visitor loyalty. After completing the research objectives, this study contributes to both theoretical and practical standpoints. For theoretical contribution, this study showed that value is an essential determinant of satisfaction and loyalty in the context of glamping tourism. In addition, this study suggests that in affecting loyalty, perceived value has both direct and indirect effects. For practical contribution, this study specifies a strategy to enhance the loyalty of glamping site visitors
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