Although there has been much research on Islamic perspectives within tourism, knowledge related to Islamic cruise tourism is less represented within the related literature. Due to the demand for Islamic cruises, it is very important to illustrate several features and the characteristics of hospitality services that come within the Islamic context. Therefore, this study aims to investigate cruise passengers’ perceived values and satisfaction and test the moderator of religiosity as a neglected variable to establish the relationship within a potential tourism sector. Data for this study were gathered through self-administered questionnaires on 106 Muslim passengers who had experience with cruise services. SPSS was performed to analyze the proposed hypotheses. Findings showed that perceived values have a positive effect towards Muslim passengers’ satisfaction. Religiosity has been found not significant moderator of the relationship between Islamic physical attributes and Islamic non-physical attributes and Muslim passenger satisfaction. This implies that there is a need for key players in cruise tourism especially the Ministry of Tourism, Arts and Culture Malaysia (MOTAC), cruise managers and operators to focus on these factors in the pursuit of more competitive advantage and long-term profits.
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