International Journal of Academic Research in Business and Social Sciences

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Factors Influencing Hotel Guests with the Hotel Booking Decision: Post Pandemic COVID-19

Open access

Nurul Nabilah Kamarul Ariffin, Aisyatul Adawiyah Romli, Khazainah Khalid, Mushaireen Musa, Jazira Anuar

Pages 347-360 Received: 01 Mar, 2023 Revised: 02 Apr, 2023 Published Online: 04 May, 2023

http://dx.doi.org/10.46886/IJARBSS/v13-i5/9043
As the world thriving into modern era especially after Post Pandemic COVID-19, the businesses in service industry have been competing to give the best service quality to the guest. These stiff competitions are focus on attracting guests’ attention, recover the business again as well as satisfying demanding guests. The changes scenario of technology dominating hospitality industry from digital online review can influence guests with regards to their decision on choosing hotels. In line with the intense competition from hoteliers, every hospitality organization has their own strategy to develop uniqueness and influence guests to come and stay at the hotel. This purpose of this study is to determine the understanding of factors influencing guests with regards to their booking decision at the hotel post Pandemic COVID-19. Findings indicated that most literatures highlighted on value for money, cleanliness and sanitization and safety & security as crucial factors for guests when booking a hotel post pandemic COVID-19. Suggestions for future research were given in order to enhance the topic further.
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