Currently, around 234.08 thousand male students and 358.6 thousand female students are enrolled in public higher institutions in Malaysia. To cater to the meal demand for such a high number of students and be a University status, each university is providing Campus Foodservice. As the number of students grows each year, this will influence the expansion of Campus Foodservice. This study explores university students' satisfaction to gain insight into the different foodservice attributes to enable the university management to meet the needs and demands. A survey was conducted with the participation of highly potential respondents targeted among the student population. The questionnaire was developed based on the adaptation of the DINESERV instrument. The results show the four main factors in terms of decision-making for university students to choose the foodservice establishment they prefer. Based on this, the researcher found that (convenience of location) is the main factor in influencing the decision at 42%, followed by (Price) at 34.5%, (High service quality) at 16.5%, and (Ambience) at 6.5%. Therefore, the researcher suggested that location and price are the most significant factors influencing university students' decisions.
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