This conceptual paper attempts to identify social entrepreneurship intention through the moderating role of SULAM among universities in UiTM Terengganu. Social entrepreneurship is viewed as a distinct approach to addressing social issues, as opposed to entrepreneurship itself, which is viewed as a critical component of economic growth. To promote social entrepreneurship, university initiatives such as student associations can be used. The Ministry of Higher Education also established a Service Learning Malaysia-University for Society (SULAM). It is a learning technique that allows students to use their professional knowledge, skills, and competencies to help solve problems or difficulties in their communities. The study investigated the relationship between social entrepreneurship intention and Ajzen’s Theory of Planned Behaviour. The data in this study was collected via questionnaire and analysed using SPSS version 24 and PLS-SEM version 3.0.
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https://doi.org/10.3311/PPso.12731
