Researchers and academics are interested in this study because it aims to understand the factors and sub-factors that affect the selection of Halal products. The researcher was unaware of any prior research or studies conducted to ascertain how much consumers consider the factors and sub-factors influencing their decision to purchase Halal products and how consumers rate those variables. This paper aims to identify and rank the top factors and sub-factors that affect consumers' decisions to select Halal products in Perlis. Through the use of questionnaires, the information of three experts from Jabatan Agama Islam Perlis was gathered. This data was initially analysed using the Fuzzy analytical hierarchy process. The results, which were analyzed based on value after normalization, indicated that product awareness is the best factor and ranked first, while its sub-factor, which ranked first is religious responsibility towards the product, directly influences the choice of Halal products among the Perlis community. In light of the importance of Halal products, the researcher expects that this study will help the public consumer, product manufacturer, seller, other researchers, and shop owners by raising awareness about the importance of Halal products. This research is essential to promote community development globally in order to achieve the Sustainable Development Goals (SDGs), as well as to educate Malaysians and Muslims to search and choose the Halal products as a matter of religious obligation.
Alzeer, J., Rieder, U., & Hadeed, K. A. (2018). Rational and practical aspects of Halal and Tayyib in the context of food safety. In Trends in Food Science and Technology (Vol. 71). https://doi.org/10.1016/j.tifs.2017.10.020
Ambali, A. R., & Bakar, A. N. (2014). People’s awareness on halal foods and products: potential issues for policy-makers. Procedia - Social and Behavioral Sciences, 121. https://doi.org/10.1016/j.sbspro.2014.01.1104
Aransyah, M. F., Furqoniah, F., & Abdullah, A. H. (2019). The review study of halal products and its impact on non-muslims purchase intention. IKONOMIKA, 4(2). https://doi.org/10.24042/febi.v4i2.5355
Ariffin, M., Syahadah, N., Riza, M., Hamid, F., Awae, F., & Nasir, B. (2021). Halal food crime in malaysia: an analysis on illegal meat cartel issues. Journal of Contemporary Issues in Business and Government, 27(02). https://doi.org/10.47750/cibg.2021.27.02.152
Aruldoss, M. (2013). A survey on multi criteria decision making methods and its applications. American Journal of Information Systems, 1(1), 31–43. http://pubs.sciepub.com/ajis/1/1/5/
Azam, A. (2016). An empirical study on non-Muslim’s packaged halal food manufacturers: Saudi Arabian consumers’ purchase intention. Journal of Islamic Marketing, 7(4). https://doi.org/10.1108/JIMA-12-2014-0084
Aziz, Y. A., & Chok, N. V. (2013). The role of halal awareness, halal certification, and marketing components in determining halal purchase intention among non-muslims in Malaysia: A structural equation modeling approach. Journal of International Food and Agribusiness Marketing, 25(1). https://doi.org/10.1080/08974438.2013.723997
Bhatt, N., Guru, S., Thanki, S., & Sood, G. (2021). Analysing the factors affecting the selection of ERP package: a fuzzy AHP approach. Information Systems and E-Business Management, 19(2), 641–682. https://doi.org/10.1007/s10257-021-00521-8
Chang, A. Y. P. (2017). A study on the effects of sales promotion on consumer involvement and purchase intention in tourism industry. Eurasia Journal of Mathematics, Science and Technology Education, 13(12). https://doi.org/10.12973/ejmste/77903
Findawati, Y., Qomariyah, N., Fitroni, A. S., & Abdullah, D. (2018). Decision support system for Islamic couple selection using fuzzy-AHP and WSM method based web. MATEC Web of Conferences, 197. https://doi.org/10.1051/matecconf/201819715009
Haque, A., Chowdhury, N. A., Yasmin, F., & Tarofder, A. K. (2019). Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia. Vidyodaya Journal of Management, 5(1). https://doi.org/10.31357/vjm.v5i1.3918
Khan, S., Khan, M. I., Haleem, A., & Jami, A. R. (2022). Prioritising the risks in halal food supply chain: an MCDM approach. Journal of Islamic Marketing, 13(1), 45–65. https://doi.org/10.1108/JIMA-10-2018-0206
Li, W., Yu, S., Pei, H., Zhao, C., & Tian, B. (2017). A hybrid approach based on fuzzy AHP and 2-tuple fuzzy linguistic method for evaluation in-flight service quality. Journal of Air Transport Management, 60, 49–64. https://doi.org/10.1016/j.jairtraman.2017.01.006
Suki, M. N., & Salleh, A. A. S. (2016). Does halal image strengthen consumer intention to patronize halal stores?: Some insights from Malaysia. Journal of Islamic Marketing, 7(1). https://doi.org/10.1108/JIMA-12-2014-0079
Othman, B., Shaarani, M. S., Bahron, A., & Nawi, M. N. H. (2019). The influence of halal practices on organizational performance among food industries (SMEs) in Malaysia. Halal Journal, 3.
Shaari, H., Ahmad, N., Md. Salleh, S., Mokhtar, M. S. S., Yusoff, R. Z., Khamwon, A., & Putatchote, N. (2020). Does halal product availability and accessibility enhanced halal awareness and intention to purchase halal packaged food products: Malaysia and Thailand’s halal industry perspective. International Journal of Supply Chain Management, 9(1).
Shaari, H., Ahmad, N., Sanuri, S., Mokhtar, M., Yusoff, R. Z., Khamwon, A., Putatchote, N., & Mokhtar, M. (2019). Consumer purchase intention on halal packaged food products?: does halal logo and ingredients matter? Islamic, Social, Economics and Development (JISED), 4(23).
Sidek, S., Hsbolah, H., Dauh, R. R. R., Abdullah, F. A., Hasnan, N. Ai., & Abdullah, F. A. (2022). the nexus of consumer purchasing behaviour towards halal products among the Malaysian Community. International Journal of Accounting, Finance and Business, 7(43), 535–545. https://www.researchgate.net/publication/364816796
Syazwan, M., Soberi, F., & Ahmad, R. (2016). Application of fuzzy AHP for setup reduction in manufacturing industry lean and fit manufacturing tools application-case study and industrial problem solving view project Integrating Single Minute Exchange of Dies (SMED) with Fuzzy Analytic Hierarchy Process (F-AHP) View project. https://www.researchgate.net/publication/318110021
T., M. L., V., P. V., & A., M. (2015). Identification of a better laptop with conflicting criteria using TOPSIS. International Journal of Information Engineering and Electronic Business, 7(6), 28–36. https://doi.org/10.5815/ijieeb.2015.06.05
Wang, H., & Xiong, L. (2022). Understanding the antecedents of mobile social media acceptance during the public health crisis maintenance stage. International Journal of Disaster Risk Reduction, 74. https://doi.org/10.1016/j.ijdrr.2022.102925
