International Journal of Academic Research in Business and Social Sciences

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Corporate Social Responsibility Communication: A Brief Review

Open access

Saunah Zainon, Raja Adzrin Raja Ahmad, Rina Fadhilah Ismail, Noor Hanim Rahmat, Ria Anisatus Sholihah

Pages 812-822 Received: 11 Apr, 2023 Revised: 14 May, 2023 Published Online: 16 Jun, 2023

http://dx.doi.org/10.46886/IJARBSS/v13-i6/8906
Corporate social responsibility (CSR) has emerged as a major topic of discussion among academics, business leaders, and organisations due to its effect on a company's image and reputation, which in turn affects overall performance. When stakeholders are aware that an organisation places its social responsibility initiatives at the top of its priority list, CSR may always have a beneficial impact on the organisation’s corporate performance. Based on a study of the literature, this paper describes the index metrics for communicating corporate social responsibility. Numerous definitions of CSR are presented together with the CSR communication strategies. A conceptual framework is proposed to depict the broad coverage of CSR. This paper has made new contributions to the outgoing discussion on how index measures of CSR communication can be used and applied to achieve a better corporate performance.
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