This paper studies about rural enterprises in China have become an important development trend in the short video market in recent years. Short videos related to rural cuisine have become one of the popular fields in the context of rural revitalization strategy. Promoting the construction and dissemination of rural culture is the "soul casting" of rural life and an important part of achieving the strategy of rural revitalization. Under the empowerment of short videos, the dissemination of rural corporate culture has shifted from passive "shaping" to active output. This has injected new vitality into the cultural life of rural people. This article provides valuable thinking and reference for the development of rural short videos by analyzing the communication strategies and effects of rural corporate culture. This also brings inspiration to other short video self media people. This paper studies the short video transmission based on cybernetics. Based on the data processing of representative social platforms on Weibo, the implementation of short video communication marketing was analyzed. Based on the critical point theory, a short video propagation tree model was constructed. In addition, based on the characteristics of Weibo communication, we selected quantitative indicators to determine the marketing effectiveness of enterprise Weibo and obtained a micro matrix structure. A quantitative model evaluation was conducted on the synergistic effect between enterprise Weibo accounts using a propagation tree model. Finally, it is concluded that even if there are many fans and forwarding volumes, the difference between microblogs and short videos will directly affect their intrinsic value.
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