Ironically, marketing is something that every company has experience with. A product's success depends on its ability to sell and generate revenue through marketing. From the perspective of printing, mass media, and other methods, this marketing activity is often observable. But now, thanks to developments in technology, advertising can be done entirely online. As a result, internet marketing can be done in a variety of ways. Today, many businesses use the internet to promote their products and services, and one common method is through paid reviews and viral marketing. Since viral marketing and paid reviews are still relatively new marketing strategies, they are not discussed in depth in fiqh books. As a result, the burden of proof lies with the company that engages in unlawful marketing practices contrary to Shariah law. The purpose of this paper is to classify the various paid and viral marketing strategies currently in use, to analyze these strategies as they pertain to internet marketing from the perspective of Fiqh Muamalat, and to suggest remedies for issues associated with these strategies. This study employs a qualitative research approach, employing a random sampling technique for conducting interviews with study participants. The participants in the interviews were chosen at random using a simple random sampling technique. According to the study's findings, the vast majority of respondents explained that viral marketing and paid review can be used so long as they do not violate Islamic Shariah. This was established through careful evaluation and the gathering of reliable evidence. Since the scope of this study is narrow, we offer a few suggestions for how future researchers might broaden their focus. To this end, it is suggested to conduct additional studies or studies of other forms of internet advertising. Explore the many problems that crop up in internet marketing.
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