International Journal of Academic Research in Business and Social Sciences

search-icon

The Role of Social Networking Sites in Enhancing Customers’ Satisfaction in UAE Institutions

Open access
This study aims to identify the role of social networking sites in enhancing satisfaction among the customers of UAE institutions through the application of the study on the customers of the Roads and Transport Authority within the Emirate of Dubai. The researcher will use the descriptive analytical approach through the distribution of the questionnaire to a random sample of the public dealing with this body through their use of various means of social communication to find out the impact of these means on enhancing their confidence in the Authority. The study reached several recommendations, the most important of which is the need for continuous development of social networking sites in terms of form and content. It also recommended a need to invest in social media to enhance of awareness and guidance towards enhancing respect for the laws and regulations of the Roads and Transport Authority.
Al-Tayyar, F. (2014). Social networks and their impact on the values of university students (Twitter as an example): Applied study on students at King Saud University. Arab J. Secur. Stud. Train, 30(61), 202-220.
Ahmed, H. A., NorZafir, M. S., & Rohaizat, B. (2021a). The neural correlates of emotion in decision-making. International Journal of Academic Research in Business and Social Sciences, 11(7), 64-77. http://dx.doi.org/10.6007/ijarbss/v11-i7/10075
Ahmed, H. A., NorZafir, M. S., Lina, P., Alhamzah, F. A., & Javed, A. (2022a). Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis. Scientific Annals of Economics and Business, 69(3), 393-415. https://doi.org/10.47743/saeb-2022-0020
Al-Hussein, N.B.S. (2016). The impact of social media on youth behaviors and values from the perspective of Islamic education, Journal of the College of Education, 3(169), Part Three, Al-Azhar University, Cairo, Egypt.
Ahmed, H. A., NorZafir, M. S., & Rohaizat, B. (2021b). To better understand the role of emotional processes in decision-making. International Journal of Academic Research in Economics and Management Sciences, 10(2), 49-67.
http://dx.doi.org/10.6007/ijarems/v10-i2/9883
Alsharif, A. H., Salleh, N. Z. M., & Baharun, R. (2021a). Neuromarketing: Marketing research in the new millennium. Neuroscience Research Notes, 4(3), 27-35.
https://doi.org/10.31117/neuroscirn.v4i3.79
Al-Najjar, I. (2020). The importance of social networking sites,
https://www.rowadalaamal.com/
Alsharif, A. H., Salleh, N. Z. M., & Baharun, R. (2021b). Neuromarketing: The popularity of the brain-imaging and physiological tools. Neuroscience Research Notes, 3(5), 13-22. https://doi.org/10.31117/neuroscirn.v3i5.80
Ahmed, H. A., NorZafir, M. S., Shaymah, A. A.-Z., & Ahmad, K. (2022b). Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda. Behavioral Sciences, 12(12), 472. https://doi.org/10.3390/bs12120472
Al-Mazhara, M. H. (2012). Communication Theory, 1st edition, Dar Al-Masirah for Publishing and Distribution, Cairo, Egypt.
Alsharif, A. H., Salleh, N. Z. M., Ahmad, W. A. b. W., & Khraiwish, A. (2022). Biomedical Technology in Studying Consumers’ Subconscious Behavior. International Journal of Online and Biomedical Engineering, 18(8), 98-114. https://doi.org/10.3991/ijoe.v18i08.31959
Alsharif, A. H., Salleh, N. Z. M., Baharun, R., & Effandi, Y. M. (2021). Consumer behaviour through neuromarketing approach. Journal of Contemporary Issues in Business and Government, 27(3), 344-354. https://doi.org/10.47750/cibg.2021.27.03.048
Abdel-Sadiq, A. (2009). Digital Democracy, Arab Center for Cyberspace Research. Master Thesis, Cairo University, Cairo, Egypt.
Al-Sari, H. K. (2009). Internet culture, the study of social communication, publications of the Ministry of Culture, Amman, Jordan.
Kasas, S. (2019). Language Usage In Social Media Among Arabic Youth Reality, Causes And Effects. Kesit Akademi Dergisi, (18), 29-38.
Laswafi, A. H. A. R. (2015). The use of social media among students of the second cycle of basic education in the North Al Sharqiyah Governorate, Sultanate of Oman. Master’s thesis, College of Science and Arts, University of Nizwa, Algeria.
Chtwan, M. B. Z. (2018). Students’ attitudes towards the use of social networking sites by political parties to promote local election campaigns for the year 2017, Master’s thesis, Faculty of Humanities and Social Sciences, Algeria, Algeria.
Qandili, A. I. (2015). Electronic Media, 1st Edition, Dar Al Masirah, Amman, Jordan.
El-Din, S. K. A. A. (2014). The Impact of Social Media Networks on Students’ Values. Bachelor’s Degree, College of Human Sciences, May 8 University, Algeria, Algeria.
Maryam, G. S. N. A. (2014). The impact of social networking sites on the development of political awareness among university students. Bachelor’s Degree, Faculty of Humanities and Social Sciences, Kasdi Merbah University, Algeria, Algeria.
Hantoush, A. K. (2017). Social networking sites and their role in the university education sector: Faculty of Veterinary Medicine:/Al Qasim Green University is a model. Journal Of Babylon Center for Humanities Studies, 7(4), 201-202.
Jabr, S. H., & Bakir, Z. M. (2018). The use of public relations for social networking sites. Bachelor’s Degree, Faculty of Economics, An-Najah National University, Palestine.
McMillan, S. J. (2002). Exploring models of interactivity from multiple research traditions: Users, documents, and systems. Handbook of new media, 2, 163-182.
Cone, L. L. C. (2008). Cone finds that Americans expect companies to have a presence in social media. In: Cone. Retrieved June 18, 2010 from http://www.coneinc.com/content1182.
Siegler, M. G. (2009). Location is the missing link between social networks and the real world. In TechCrunch. Retrieved June 18, 2010 from
http://www.techcrunch.com/2009/11/18/location-is-the-missing-link-between-social-networks-and-the-real-world/
Thoughtpick Blog. (2010). Learn social media by example. Retrieved June 18, 2010 from http://blog.thoughtpick.com/category/social-media-by-example
Whitford, D. (2007). Hired guns on the cheap: new online services can help you find freelancers for less. In: Fortune Small Business. Retrieved June 18, 2010 from http://money.cnn.com/magazines/fsb/fsb_archive/2007/03/01/8402019/index.htm
Reding, V. (2006), “The disruptive force of Web 2.0: how the new generation will define the future”, Paper 06/773, Youth Forum, ITU Telecom World, Hong Kong, China, 3 December 2006, available at:
http://europa.eu/rapid/pressReleasesAction.do?reference