Images have the power to influence people's emotions, and social movement processes heavily rely on visual interpretation of events to forward their goals and objectives. When it comes to social movements, photos and images are often utilized as a tool to spread ideas, pique interest, and build support and certainty. The way images contribute to the development and dynamics of social movement and civic engagement have undergone significant changes in today's world of intertwined mobile devices and social networks. This article is the result of a thorough analysis of previous works on the subject of image persuasiveness and the power of media to sway public opinion through visual cues. The authors feel that it is critical to understand how consumers react to visuals in marketing and manufacturing contexts in order to get knowledge and a detailed understanding of how photographs help to encourage civic involvement among viewers in social movement settings. Finally, this work suggests Kansei engineering as a tool to study how emotions are evoked by images as well as a workable way to quantify image components that have the power to influence public opinion and stir up social movements.
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