There is a growing global trend to adopt hybrid work in international business. The use of this type of business flourished during Covid-19, and many international companies are still adopting this type of business even after the end of this pandemic due to its many advantages. However, there are still many thorny issues that hinder the use of hybrid work in international business. This study aims to increase the in-depth knowledge of analyzing the opportunities and challenges resulting from the use of hybrid work in the context of international business. This paper relies on the qualitative methodology through an in-depth analysis of the content of previous literature starting from 2020 to 2023. The research problem lies in highlighting the incentives and disincentives in the field of international business that applies the hybrid business model in the light of the Dual Factor Theory. The study concluded that the hybrid business model provides many opportunities for employers and employees, including opportunities such as; the growth of international business across borders, ensuring business continuity in light of crises, flexibility that includes employment flexibility, flexibility of time and space to perform work, and finally increasing the satisfaction and job well-being of workers due to the flexibility that Provided by the hybrid work of the workers. On the other hand, there are still many factors that hinder the expansion of the use of hybrid work, including the difficulty of communication and international cooperation, cultural and organizational challenges, technological challenges, and the difficulty of balancing life and work. This study contributes to the structure of knowledge by providing a comprehensive understanding of the opportunities and challenges facing hybrid work in order to promote international trade. These results are particularly noteworthy because the current study explores in depth the use of hybrid work.
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