The COVID-19 had caused RM1mil loss for local Kenyir Lake tourism industry due to travel restrictions and interstate travel by domestic tourists. Kenyir Lake is located at Terengganu, one of the tourist destinations with multiple attractions that is rich with nature, beautiful islands and conservation and preservation of animals. Kenyir Lake is known as an ecotourism destination which has many attractions and activities such as fishing, caving, jungle trekking, houseboat overnight rides, and many more. Kenyir Lake has a huge potential to be known globally if the information of the Kenyir Lake is properly organized. To regenerate and revitalize our local tourism industry, a Smart Tourism mobile application named “Beautiful Kenyir” has been developed to encourage and promote the domestic tourism industry to the tourists. This research aims to identify the feedback on the importance of smart tourism application use on mobile phone. This smart tourism application is designed to attract locals and travelers to choose Kenyir Lake as one of the must-visit destinations. A cross-sectional survey of the 14-items instrument was adapted and distributed online to a total of 196 smartphone users in Klang Valley during the first week of April 2023. Most of the users responded with a high positive response toward this product. The findings supported the idea that smart tourism application can influence the intention to use. The result of the survey also improved our understanding and knowledge that this product can be one of the approaches to promote and market Kenyir Lake as a tourism destination. This smart tourism application provides brief information of the places of attractions, activities, restaurants, facilities booking, transportation, duty free shops, reviews, and rating just within one application. This study is beneficial for researchers, tourism agencies, ministries, local businesses, application developers and the public to engage in smart tourism while traveling.
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