This study aimed to explore the reliability and validity of social media literacy, behavioral intention, and sexting prevention competencies among social media users in Malaysia through a sample of university students. A quantitative method through a survey consists of 100 questions divided into 4 sections was created and adapted based on the existing literature. This paper aims to explore small sample data (n=31). A total of 31 participants completed a survey that included measures of independent variable, social media literacy which consists of technical usability and competency, privacy, content interpretation, content generation and anticipatory reflection; mediating variable, behavioural intention which consist of attitude, subjective norms, perceived behavioral control, and behavioral intention; dependent variable, sexting prevention competencies which consists of responsibility and etiquette. Therefore, validity, reliability and normality of the data instrument were examined by subject matter experts and through the data analysis in SPSS Software. The result indicated that the instruments are reliable and normal distributed. This preliminary research also showed that social media users perceived positively on social media literacy, behavioural intention, and sexting prevention competencies. Based on the result, positive results are anticipated in the actual study. However, further research is needed to confirm and extend these preliminary findings.
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