Food packaging functions as a hub because it is commonly recognized by consumers as the primary location from which they able to access the information that is printed on food packaging. Research done in the past suggests, that the information provided about foods is typically murky and difficult to understand. In the most recent trend of technological innovation, those who are in charge of marketing food are being pressured to consider more traditional methods of managing food information. Through the utilization of technology in the innovation of food packaging, it is possible to produce an interactive food package. Currently, Augmented Reality (AR) technology has been used as one of the features in packaging design. Therefore, it is necessary to conduct a comprehensive study on the incorporation of augmented reality into packaging design. This is to determine the factors that may provide the best user experience. Therefore, a systematic literature review was conducted to identify packaging design elements that must be considered and to identify the augmented reality (AR) technology utilized in packaging design.
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