This paper aims to develop a conceptual model of the nexus of entrepreneurial orientation and firm performance in private daycare in Indonesia. This paper develops a conceptual model to look at the performance of daycare businesses in Indonesia based on a literature review by integrating relevant theories and logical reasoning. Based on the conceptual model, improving the performance of daycare business can be accomplished by the influence of the dimensions of entrepreneurial orientation in providing practical implications in the daycare business. This paper expands the literature on entrepreneurial orientation related to performance particularly in private daycare. It integrates entrepreneurial orientation with business performance.
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