China is the world's largest developing country, with a large population base and a high proportion of rural dwellers. Rural construction, agricultural development and farmers' incomes are three of the main problems hampering China's economic development. In 2022, the Chinese government proposes to promote the revitalization of rural tourism, deepen the diversified values of the rural areas, and promote the sustainable development of rural tourism in China. Taking China as an example, this paper analyzes the digital financial inclusion’s adoption and discusses the role and importance of it in supporting the development of rural tourism. In this paper, several representative digital inclusive finance platforms, such as Rural Commercial Bank, WeBank and Alipay, were selected to support the development of rural tourism in China. It is found that digital inclusive finance has broad application prospects and great potential in rural tourism, which can provide diversified financial services to rural tourism entrepreneurs, help them address the problem of lack of financing, and improve their competitiveness and sustainable development capacity. At the same time, a digital inclusive financial platform can also offer convenience and protection to consumers of rural tourism and promote their participation and satisfaction. However, the process of digital inclusive financing to support the development of rural tourism also faces some challenges and limitations. Drawing upon the findings of the study, this paper offers a series of policy recommendations and actionable measures aimed at providing guidance and strategic orientation for the effective development and integration of digital financial inclusion within the sphere of rural tourism.
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