As packaging becomes closer to people's lives, children's food packaging is receiving more and more attention, while the requirements for children's food packaging are becoming more and more stringent. Currently, the Chinese packaging market is growing at a compound annual growth rate of over 6.79%, while the global packaging market is growing at a compound annual growth rate of only 3.1%, which indicates that there is an urgent need to recognize the contribution of packaging design to market sales (Interpack, 2020). The purpose of this paper is to discuss the importance of color in the packaging design of children's food produced in China, based on the children's perception of color, through the experimental investigation method to study the role of the psychological effect of color on children, to analyze the children's perceptions and preferences of different colors in food packaging, it is clear that the use of eye-catching and bright colors can attract children to buy the product. The study shows that in children's food packaging design, rich and reasonable color matching can attract children's attention and stimulate children's curiosity, which can effectively convey information and thus achieve product sales force.
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