The cultural and creative industries are recognized as one of the most forward-looking industries today. As a unique cultural carrier, museums are undoubtedly an indispensable part of developing cultural and creative industries. The Palace Museum in Beijing, established on October 10, 1925, is the largest museum of ancient culture and art in China. However, Most of the cultural and creative products of the Palace Museum today are homogenized in design, and most of the elements used in the design are superficial. the design forms present an international style that is not in line with Chinese characteristics and fails to convey the important intellectual property information and the cultural imprint of the Palace Museum to the general public of consumers. In this study, the interview method and observation method were used to, can better understand the current situation of the design and application of cultural and creative products in the Palace Museum and analyse the characteristics of cultural and creative product design, which can help designers clarify their ideas, better develop and excavate the highlights. Design more popular cultural and creative products, to further promote the development of cultural and creative products of the Palace Museum.
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