International Journal of Academic Research in Business and Social Sciences

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The Factors of Saving Behaviour among University Students

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Due to the current unpredictable economic conditions and rising cost of living, students are experiencing financial challenges. Their repayment obligations on their debts also add to their financial issues. Additionally, UiTM Seremban’s strategic location also contribute to the impact on students’ purchasing habits, regardless of whether they can manage it or not. They must save to make sure they can survive through the entire semester. The main focus of this study is to determine the factors that influence the saving behavior among UiTM Seremban students based on some factors which are self-control, peer influence, financial literacy, parental socialization. The aims of this research are to measure the strength of relationship between self-control, peer influence, financial literacy and parental socialization with saving behavior and to determine the significant factor (self-control, peer influence, financial literacy and parental socialization) of saving behavior. There are 327 students who had been chosen as a sample for the study. The data had been analysed by using the methods of Pearson correlation coefficient and multiple linear regression. Overall, self -control, financial literacy and parental socialization have strong relationship with saving behavior and these factors also have significant effect towards saving behavior.
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