International Journal of Academic Research in Business and Social Sciences

search-icon

Factors Influencing YouTube Technology Acceptance as a Dakwah Medium During the Movement Control Order Period: A Small Example in Pahang

Open access

Safiah binti Abd Razak, Muhammad Hisyamudin bin Baharudin, Norfadelah binti Nordin, Nazirah binti Kamal Basah, Wan Hashridz Rizal bin Wan Abu Bakar

Pages 22-29 Received: 02 Jun, 2023 Revised: 03 Jul, 2023 Published Online: 04 Aug, 2023

http://dx.doi.org/10.46886/IJARBSS/v13-i13/8410
The Covid-19 outbreak and the implementation of the Movement Control Order (MCO) have changed the activities and dissemination of dakwah carried out by preachers from a face-to-face medium to an online medium. The preachers use Internet networks and communication technology such as YouTube channels to ensure preaching activities will continue because of the public cannot come to mosques to listen the religious lectures. The objective of the study is to evaluate the level of acceptance of YouTube technology as a preaching medium among Muslims in the state of Pahang during the implementation of the MCO. This study was conducted quantitatively and involved respondents in the state of Pahang. A total of 144 respondents completed the given questionnaire. The results of the study show that all the factors consist of attitude, perceived behavioural control and subjective norm were found significantly related influencing YouTube technology acceptance.
Adwan, A. Al. (2020). The impact of social media on consumer awareness towards buying copy brand. International Journal of Electronic Marketing and Retailing, 11(2), 199–215.
Ajina, A. (2019). Predicting customers’ online word of mouth intention: The theory of planned behavior applied to understand youth Saudi social media behaviors. Management Science Letters, 9(10), 1553–1566.
Alkindi, M. Z. H., Hafiz, A. D., Abulibdeh, E., Almurshidi, G., & Abulibdeh, A. (2022). Moderating Effect of Faculty Status in the Relationship between Attitude, Perceived Usefulness, Perceived Ease of Use, Behavioral Intention, Subjective Norms on Mobile Learning Applications. Journal of Positive School Psychology, 5359–5379.
Alqarni, S., Lally, V., & Houston, M. (2019). SAUDI STUDENTS’ATTITUDE TOWARD USING SOCIAL MEDIA TECHNOLOGIES AS A SUPPORTIVE TOOL IN ENGLISH LANGUAGE LEARNING. EDULEARN19 Proceedings: 11th International Conference on Education and New Learning Technologies, 10662–10667.
Anh, H. B. Q. (2018). Factors effect youtubers purchase intention to attend a youtube network-The case of Dien Quan network. International University-HCMC.
Anser, M. K., Zaigham, G. H. K., Rasheed, I. M., Pitafi, A. H., Iqbal, J., & Luqman, A. (2020). Social media usage and individuals’ intentions toward adopting Bitcoin: The role of the theory of planned behavior and perceived risk. International Journal of Communication Systems, 33(17), e4590.
Febrero, B., Almela-Baeza, J., Ros, I., Perez-Sanchez, M. B., Perez-Manzano, A., Cascales, P., Martínez-Alarcón, L., & Ramírez, P. (2021). The impact of information and communications technology and broadcasting on YouTube for improving attitude toward organ donation in secondary education with the creation of short films. Patient Education and Counseling, 104(9), 2317–2326.
Gibson, L. P., Magnan, R. E., Kramer, E. B., & Bryan, A. D. (2021). Theory of planned behavior analysis of social distancing during the COVID-19 pandemic: Focusing on the intention–behavior gap. Annals of Behavioral Medicine, 55(8), 805–812.
Handayani, R. (2021). Youtube Sebagai Media Komunikasi Dalam Berdakwah di Tengah Pandemi. Hikmah, 15(1), 123–138.
Joo, Y., Seok, H., & Nam, Y. (2020). The moderating effect of social media use on sustainable rural tourism: A theory of planned behavior model. Sustainability, 12(10), 4095.
Kang, S.-E., & Kim, T. (2023). The influence of YouTube content on travelers’ intentions to use Hyperloop trains: Using trust transfer theory. Travel Behaviour and Society, 30, 281–290.
Manaf, A. M. A. (2018). DAKWAH MELALUI MEDIA BARU DI MALAYSIA: PELUANG ATAU CABARAN?. Al-Hikmah, 10(1), 119-128.
Ariffin, M. F., & Abd Shukur, M. I. (2021). Respons masyarakat malaysia terhadap pelaksanaan perintah kawalan pergerakan. 1st International Research Conference on Shariah Compliant Industries (IRCSCI - SCIGED2021), 536–551.
Nordin, M. N., Noor, A. M., & Ismail, N. (2022). Cabaran dan Peranan Dakwah Semasa Pandemik Covid-19 dalam Kalangan Remaja Islam di Pontian, Johor. Jurnal Pengajian Islam, 273-287.
Ongkrutraksa, W. (2022). Exploring Young Consumers’ Exposure, Attitude, and Behavioral Response to YouTube Video Game Streaming’s Product Placement. International Journal of Electronic Commerce Studies, 13(3), 45–68.
Persada, S., Ivanovski, J., Miraja, B., Nadlifatin, R., Mufidah, I., Chin, J., & Redi, A. (2020). Investigating generation Z’intention to use learners’ generated content for learning activity: A theory of planned behavior approach. International Journal of Emerging Technologies in Learning (IJET), 15(4), 179–194.
Rosenthal, S. (2018). Motivations to seek science videos on YouTube: Free-choice learning in a connected society. International Journal of Science Education, Part B, 8(1), 22–39.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 425–478.
Wahab, N. A., Muhamad, N., & Ismail, M. S. (2019). Media sosial sebagai medium dakwah masa kini [Social media as a medium dakwah nowadays]. AL-QIYAM International Social Science and Humanities Journal, 2(1), 14–23.
Weng, L., Wu, Y., Han, G., Liu, H., & Cui, F. (2022). Emotional State, Psychological Resilience, and Travel Intention to National Forest Park during COVID-19. Forests, 13(5), 750.
Zhou, Q., Lee, C. S., Sin, S.-C. J., Lin, S., Hu, H., & Ismail, M. F. F. Bin. (2020). Understanding the use of YouTube as a learning resource: a social cognitive perspective. Aslib Journal of Information Management.